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THE EXECUTIVE COMMITTEE CHAIR
 Secretary Ramon M. Lopez
 
 
The DTI Executive Committee (DTI ExCom) is headed by the Trade and Industry Secretary and is composed of the top officials of the Department. Ramon M. Lopez, the current Secretary of the Department of Trade and Industry (DTI), is the chair of the DTI ExCom.

The rest of the team is as follows: 
 
THE EXECUTIVE COMMITTEE MEMBERS
 
UNDERSECRETARIES
     
Photo of Undersecretary Ruth B. Castelo
Ruth B. Castelo
Undersecretary, Competitiveness and Ease of Doing Business Group (CEODBG)
 
Atty. Castelo was admitted to the Philippine Bar in 1994 and has since been continuously engaged in the practice of the legal profession. Her experience as a lawyer extends to government practice when she served as a City Attorney from 1994 to 2001, and where her litigation skills were honed. In this line of work, she was exposed to construction and government infrastructure projects reviewing construction contracts and ensuring proper implementation of the same.

In the course of her private practice, Atty. Castelo had argued before all court levels in the country, from the Metropolitan Trial Court, Regional Trial Court, the Sandiganbayan in a Division, the Court of Appeals in a Division, and the Supreme Court en banc, with the exclusion of the Court of Tax Appeals. The cases that she handled range from civil, criminal and administrative cases, among which are medical malpractice, violation of RA 3019 (The Anti-Graft Law), violation of PD 1096 (The National Building Code), construction disputes, and the like. She was engaged as a consultant for the Department of Public Works and Highways and the Metropolitan Manila Development Authority, particularly on construction and government infrastructure projects.

Prior to her appointment as DTI Undersecretary for the CEODBG (formerly Undersecretary for the Construction Industry Authority of the Philippines or CIAP), she was admitted as Construction Arbitrator for the Construction Industry Arbitration Commission (CIAC) by virtue of her extensive exposure to construction contracts and litigation/arbitration of construction disputes.

Undersecretary Castelo’s strategic direction is anchored on good governance, and a policy towards making the CIAP a more responsive, progressive, transparent and forward-looking agency of the DTI, with the end in view of strengthening the government's participation and contribution to the construction industry to give it a further boost.

She was happy to be welcomed by the CIAP with the creation of the Construction Industry One Registry System (CIORS), a comprehensive registry system dedicated to the construction industry. She says, “With the advent of the data economy and technology, establishing an online registry system designated to the construction industry is not only timely and appropriate, but is also a potent tool that would play a crucial role in effecting and obtaining maximum advantage of the current industry boom in the global scene.”
 
 Photo of Undersecretary Teodoro Pascua
Teodoro C. Pascua
Undersecretary, Consumer Protection Group (CPG) 
 
Teodoro C. Pascua, a lawyer for more than thirty years now, was appointed as Undersecretary of the DTI in August 2016. As the Undersecretary for the CPG, he oversees the Bureau of Philippine Standards, the Consumer Protection and Advocacy Bureau, and the Fair Trade Enorcement Bureau.

Undersecretary Pascua previously held a government position as the Deputy Director General for Technical Education and Skills Development Operations of the Technical Education and Skills Development Authority (TESDA) from 2010 to 2016, wherein he provided advice and assistance to the Director General with regards to the formulation and implementation of policies of the agency, as well as to the supervision of the operational activities of all the divisions under the Office of the Director General. He also served as a legal assistant in the Bureau of Employment Services of the Department of Labor and Employment (DOLE) in 1981. He has also been involved in the legal matters of several private entities like the Cityland Development Corporation where he served a s legal counsel, and a member and partner in law firms like the Bito, Misa, Lozada Law Offices and thereafter with the Misa Law Offices where he was junior partner. To date, he is a partner of the Yulo, Aliling, Pascua & Zuñiga Law Offices, but is on leave since 2010 due to his government post.

He finished his Bachelor of Arts from the University of the Philippines (UP) Manila (1982) and was elected to the International Honor Society of Phi Kappa Phi, and took his Bachelor of Laws from the UP Law School (1982). He has also been the Head of Delegation of the Philippine Contingent to the Association of Southeast Asian Nations (ASEAN) Skills Competition in 2012 and 2014. 
  
Photo of Undersecretary Ceferino Rodolfo
Ceferino S. Rodolfo
Undersecretary, Industry Development and Trade Policy Group (IDTPG)

Ceferino S. Rodolfo, Ph.D. Undersecretary for the IDTPG of the DTI and Vice Chairman and Managing Head of the Board of Investments was awarded DTI’s Executive of the Year in 2014, after only a year of service in DTI. 

Since 2013 as IDTPG Assistant Secretary, Dr. Rodolfo has provided key support in authoring the country’s international trade strategy, and in coming up with the Philippine Trade Negotiation Agenda. In negotiating international trade agreements, he strengthened the One Country, One Voice program (OCOV), DTI’s institutional consultation mechanism, involving a broad range of stakeholders. OCOV significantly contributed to ensure the country’s readiness to pursue free trade agreements (FTAs) with key trading partners, address outstanding economic and trade issues, provide employment opportunities for Filipinos, particularly in rural areas, and maximize the benefits of economic integration.

His work also included the country’s substantive participation in various international fora, such as the Asia Pacific Economic Cooperation and the World Trade Organization (WTO), and heightened awareness of key DTI programs and initiatives geared towards strengthening the competitiveness of local industries, particularly micro, small, and medium enterprises (MSMEs). He communicated both the opportunities and challenges of the country’s various trade engagements to guide businesses, academe, government agencies, and civil society.
 
From 2000 – 2010, Dr. Rodolfo served as the Senior Policy Adviser for the IDTPG. He designed, developed, and facilitated stakeholder consultations, capacity-building programs, and undertook research on trade and industry. He also provided assistance in evaluating trade-related programs of development partners, specifically in the areas of capacity building, public advocacy, organizational development, and broadening stakeholder participation. He provided technical advice on the development of the country’s trade negotiating positions.
 
Dr. Rodolfo is the first Filipino participant in the Strategic Management Program of the Industrial Management Institute (IMI), sponsored by the IMI and by the Islamic Development Bank, held in Tehran, Iran in 1995. He is a faculty member of the School of Management (SMN) of the University of Asia and the Pacific (UA&P) since 1991 and was appointed Vice Dean of the SMN and Academic Director of the Advanced Management Program of the SMN in 2011. He also joined the International Faculty Development Program of the IESE Business School in Barcelona, Spain in 2007.
 
Dr. Rodolfo obtained his Economics Degree from the School of Economics of the University of the Philippines and his Master of Science in Industrial Economics, on full scholarship from the Hanns Seidel Foundation of Germany, from the Center for Research and Communication (CRC), now known as UA&P. He also holds a Doctoral Degree in Public Administration (DPA) from the National College of Public Administration and Governance of the University of the Philippines.
 
 
Photo of Undersecretary Rowel Barba
Rowel S. Barba
Undersecretary, Management Services Group (MSG)
  
Rowel Barba is a respected name in business and law circles, having had over 20 years of experience. He was the former Managing Partner of Barba & Associates Law Offices. He is perhaps most known for his tenure in the RFM Corporation, a publicly listed corporation, where he used to be Vice President and Head of the Corporate Legal & HR Divisions; the JAKA Group, where he held several positions, eventually moving up to becoming the company’s Vice President and Chief Legal Counsel; and as an Associate at the Ponce Enrile Cayetano Reyes & Manalastas Law Offices.
 
He obtained his Bachelor’s Degree in AB Political Science, as well as his Bachelor of Laws degree, from the University of the Philippines, where he also was on the editorial board of the Philippine Law Journal. Other notable positions of his include being Governor for Southern Luzon of the Integrated Bar of the Philippines (IBP)(1997-1999) and Legal Counsel of the Philippine Practical Shooting Association. He is a member of the "Ang Ligaya Ng Panginoon" community.
 
Photo of Undersecretary Zenaida Maglaya
Zenaida Cuison Maglaya
Undersecretary, Regional Operations Group (ROG)
 
Zenaida Cuison Maglaya started her career in government as a Medium and Small Scale Industries Coordinated Action Program or MASICAP Scholar under the then Ministry of Industry, where she was assigned in Northern Mindanao and Eastern Visayas; assisting small and medium entrepreneurs (SMEs) in preparing project flexibility studies to enable them to borrow money from the bank.
 
In 1987, she was appointed as the Bureau of Domestic Trade Promotion (BDTP) Director, rationalized the conduct of trade fairs to better serve the marketing needs of SMEs, and mounted the first National Trade Fair (NTF). 
 
In 2002, while she was Assistant Secretary for the ROG, she was appointed as the Project Manager for the One Town, One Product (OTOP) Project. She then became Undersecretary for Consumer Welfare and Business Regulation (CWBRG), where she spearheaded the setting up of DTI Direct, the Department’s quick response mechanism for Pinoy entrepreneurs and consumers; and the DTI Bagwis Awards, giving due recognition to establishments that uphold fair and honest business practices and champions the rights of consumers. 
 
Jointly with the Department of Education (DepEd), she supported the integration of fair trade and consumer laws in the curricula of secondary and alternative learning education.
 
She is currently the Undersecretary for ROG, supervising 17 regional offices nationwide. As the Department’s implementing arm to achieve inclusive growth, ROG is guided by DTI’s two-pronged mandate: enabling business and empowering consumers.  
 
Photo of Undersecretary Nora Terrado
Nora K. Terrado
Undersecretary, Trade and Investments Promotion Group (TIPG)
  
The Undersecretary took on the TIPG Portfolio of the DTI in January 2016. As TIPG Undersecretary, she oversees the Foreign Trade Service Corps (FTSC), Export Marketing Bureau (EMB), Bureau of Domestic Trade Promotions (BDTP), Center for International Trade Expositions and Missions (CITEM), Philippine Trade Training Center (PTTC), and Design Center of the Philippines. As Governor of the Board of Investments (BOI), she provides strategic direction on investment promotions and assistance.

Prior to her appointment as the TIPG Undersecretary, she was the executive leader for DTI’s Management Services Group (MSG). Among her key initiatives are the Ease of Doing Business (EODB), the APEC Women and the Economy (APEC WE) and the DTI-wide roll out of the Performance Governance System resulting in DTI attaining Level 4 (highest) with the Gold Trailblazer Award and as among the 12 Islands of Good Governance (IGG) conferred by the Institute for Solidarity in Asia (ISA).

Before heeding the call of public service, the Undersecretary was an accomplished business executive in the Information Technology and Business Process Management (IT-BPM) Industry, with proven track record of running successful business transformations and change programs enabled by process and technology for global corporations. She was the Country Manager of Headstrong Philippines (a GENPACT Company) for over 10 years and the Site Leader for IT Services for global customers engaged in Capital Markets, Financial Services, Healthcare and Technology.

As a finance executive, she was the Chief Financial Officer (CFO) for the APAC Region of Headstrong, Inc. (the erstwhile James Martin & Co). She also served as the Financial Controller for the Southeast Asia operations of Circle Freight International/Harper Group, a US publicly-party company engaged in third-party logistics for the global movement of goods and information. She trained and practiced in public accountancy at SGV & Co/Arthur Andersen.
 
The Undersecretary was the President of the Philippine Software Industry Association (PSIA) from 2011 to 2013. She served for many years as Director/Trustee of PSIA and the IT-Business Processing Association of the Philippines (IBPAP) and was an active member of the American Chamber of Commerce.

She completed the Executive Graduates Program in Strategic Economics at the University of Asia and the Pacific (UA&P) in Pasig City, Philippines. As a State Scholar, she earned her Bachelor of Science degree in Commerce and Associate Studies in Liberal Arts at the University of St. La Salle, Bacolod City, Philippines. She is a Certified Public Accountant (CPA) and a member of the Philippine Institute of CPAs (PICPA).

A high-energy person, with a bias for action to deliver value and results for her stakeholders, the Undersecretary is a staunch advocate and believer of the philosophy that healthy companies make a strong industry and contribute to better societies.

She continues to mentor start-up companies in technology and coaches fresh graduates as they start their careers in IT and Business Process. As pay-forward initiative, she selectively provides executive coaching for future business leaders.
 

 
ASSISTANT SECRETARIES
Photo of Assistant Secretary Arturo Boncato
Arturo P. Boncato Jr.
Assistant Secretary, Competitiveness and Ease of Doing Business Group (CEODBG)
 
Arturo P. Boncato, Jr. has a solid background on tourism business, policy formulation and advocacy as well as program planning and management. He was a MICE (Meetings, Incentive Travel, Conventions, Exhibitions and Events) entrepreneur, a hotelier, and held industry leadership positions. 

His career in the private sector focused on various segments in the fields of sales and marketing. He likewise had a stint in the  print and broadcast media.
 
Before joining the DTI, he was Assistant Secretary of the Department of Tourism (2013-June 2016) and handled special projects for Mindanao such as the Philippine Halal Tourism Project, chairmanship of Brunei Indonesia Malaysia the Philippines-East ASEAN Growth Area (BIMP-EAGA) Tourism Cluster, Representative to the Bangsamoro Transition Committee as well as image and capacity-building programs for LGUs and business stakeholders. He also supported in managing the Department’s regional offices. He was Regional Director for Davao from 2010-2013.
 
Currently, his assignments at the DTI cover the Ease of Doing Business, E-Commerce, and the BIMP-EAGA as Philippine senior official. He is the supervising executive of the Competitiveness Bureau, E-Commerce, and BIMP-EAGA teams.
 
He has a Bachelor of Arts degree in Mass Communication Major in Journalism. His executive education include courses in Digital Marketing, Social Media in Smart Destinations, Responsible Tourism, and Negotiations.
 
Assistant Secretary Ernesto V. Perez of the Consumer Protection Group
Ernesto V. Perez
Assistant Secretary, Consumer Protection Group (CPG)
 
A lawyer and certified public accountant (CPA), Ernesto V. Perez was appointed and sworn in as Assistant Secretary of the CPG in January 2017. He was a managing partner for the EV Perez Law Office (2014-2016), the Gana Manlangit & Perez Law Office (2009-2014), and the Martinez and Perez Law Offices (1990-2009). In addition, he lectured on negotiable instruments, credit transactions, and remedial law at the Polytechnic University of the Philippines College of Law (2009-2014). As a CPA, he served as credit and collection manager at Hoechst Agro Chemicals, Inc. (1988-1989), and as a financial analyst at the Philippine National Bank (1981-1986), among others.
 
Assistant Secretary Perez obtained his law degree from the Ateneo Law School (1986), and was among the top 15 in the 1987 bar exams. He also has a bachelor’s degree in Business Administration with a major in Accountancy from the University of the Philippines – Visayas, where he also served as President of the University Student Council. He is an active Rotary Club member, having been President of the Rotary Club of Makati Central (2014), Assistant Governor of District 3830 (2016), and recently as the Philippines’ coordinator of the Rotarian Action Group against Child Slavery. He is also the treasurer and finance committee chairman of the Ateneo Law Alumni Association. Furthermore, he leads a Small Discipleship Group at the Union Church of Manila.
  
Photo of Assistant Secretary Rafaelita Aldaba
Rafaelita M. Aldaba
 Assistant Secretary, Industry Development and Trade Policy Group (IDTPG)
 
Since 2014, Rafaelita M. Aldaba has been appointed as Assistant Secretary of the DTI, specifically designated to the IDTPG.  Prior to this, she served as Senior Research Fellow and Vice-President of the Philippine Institute for Development Studies (PIDS). From 2008-2009, she was Team Leader of the Asian Regional Integration Center-Asian Development Bank.
 
She was highly instrumental in crafting the analytical framework for the Industry Roadmap Project of DTI-BOI. Using a multistakeholder approach, this landmark project integrates sectoral roadmaps reflecting the manufacturing industry's visions, goals, and targets.  Using supply/value chain analysis, she is also guiding the formulation of the Comprehensive National Industrial Strategy which links manufacturing with other major economic sectors such as agriculture, fishing, forestry, mining, construction, and services. She is also leading the implementation of the Manufacturing Resurgence Program and Roadmap Localization which provide support and coordination for industry development and advocacy for regional industry clustry roadmap formulation to transform regional economies from traditional agriculture to modern agribusiness.
 
Assistant Secretary Aldaba has had extensive research experience on development issues with focus on industrial policy, regional economic integration, international trade, foreign direct investment, competition policy, and small and medium enterprises. Some of her policy research work included the  “Philippine Manufacturing Industry Roadmap: Agenda for New Industrial Policy, High Productivity Jobs, and Inclusive Growth”,  “Assessment of Free Trade Agreements and Regional Comprehensive Economic Partnership (RCEP)”, “Mid-Term Review of the Implementation of the AEC Blueprint”, ASEAN SME Policy Index”, and using micro data “Understanding the Impact of Globalization on SME Survival”, “ Globalization and Employment”, “Manufacturing and Innovation”, and “Productivity Impact of Trade Liberalization and Investment”. She also wrote on “Cartels and Collusion”, “State of Competition in Philippine Markets”, “Can Imports Discipline Collusive Firms?” and “Foreign Direct Investment: A Reassessment”. Her more recent work covered global value chain analysis in “Mapping the Philippines in the Offshoring Services Global Value Chain” and “The Philippines in the Electronics Global Value Chain."
 
She graduated PhD Economics, MA Economics, and BS Business Economics (cum laude) from the University of the Philippines. She was an alumna of the Kiel Institute for World Economics in Germany where she completed her Advanced Studies in International Economic Policy Research. She was a recipient of scholarships and visiting research fellowship from the UP Gerardo Sicat Foundation, Konrad Adenauer Foundation, and the German Academic Exchange Program. She also received a US$20K research grant from the Economy and Environment Program for South East Asia for her work on trade liberalization and pollution.
 
Photo of Assistant Secretary Anna Maria Rosario D. Robeniol
Anna Maria Rosario D. Robeniol
Assistant Secretary, Industry Development and Trade Policy Group (IDTPG)
 
Assistant Secretary Anna Robeniol is currently DTI's Assistant Secretary for the IDTPG, focusing on trade policy and negotiations, and also the Philippine Senior Economic Officials Meeting (SEOM) Chair for 2017. She is also the Philippine Lead for the Regional Comprehensive Economic Partnership (RCEP) Trade Negotiations, Chair of the ASEAN Trade Facilitation Joint Committee, as well as Co-Chair for the ASEAN-Japan Comprehensive Economic Partnership Agreement.

She brings to the table years of vast experience in international trade policy, chiefly in ASEAN Economic Integration, as well as an impressive portfolio of educational credentials.

She is no stranger to the DTI, as she spent 13 years with the Department's Bureau of International Trade Relations (BITR) wherein she formulated Philippine positions on various issues discussed in ASEAN, provided support to the Philippine delegation to high-level ASEAN meetings, and represented the country in a number of technical-level ASEAN meetings. Prior to her return to the department, she served sequentially as an Assistant Director of the ASEAN Secretariat and as a Lead for the Trade and Investment component of the USAID Trade-Related Assistance for Development Project for the Philippines.

While in the ASEAN Secretariat, she used her technical expertise to substantively contribute to the conclusion of negotiations for key ASEAN agreements, such as the ASEAN Economic Community Blueprint, the ASEAN Free Trade Agreements (particularly with China, Japan, Korea, India, and Australia and New Zealand), and the ASEAN Framework Agreement on RCEP and its Guiding Principles and Objectives for Negotiation—which was subsequently used as basis to launch the RCEP negotiations. She also participated and provided technical support to high-level ASEAN meetings, and represented the ASEAN Secretariat in various forums on regional economic integration including those organized by the ADB, WTO, and UNCTAD as well as the APEC Ministers Responsible for Trade Meetings in 2010 at Sapporo, Japan, and in 2011 at Montana, USA.

She was also awarded as Officer of the Sahakmetrey Order, a class 4 award, by the Royal Government of Cambodia for her contributions to the success of Cambodia’s Chairmanship of ASEAN in 2012.

She obtained her Bachelor of Arts in Economics degree from the University of Santo Tomas in Manila, Philippines. She also took up International Relations and Development from the Institute of Social Studies in The Hague, the Netherlands, and has a Master’s degree in Public Management which she earned as a Lee Kuan Yew Fellow in the Lee Kuan Yew School of Public Policy at the National University of Singapore, and in Harvard Kennedy School at the Harvard University in Cambridge, Massachusetts.

 

Photo of Assistant Secretary Ireneo V. Vizmonte
Ireneo V. Vizmonte
Assistant Secretary, Management Services Group (MSG)
 
Ireneo V. Vizmonte was appointed as Assistant Secretary of the DTI in December 2015. As Assistant Secretary for the MSG, he supervises the seven offices under it, namely: Planning and Management Service (PMS), Financial Management Service (FMS), Human Resource and Administrative Service (HRAS), Information Systems Management Service (ISMS), Knowledge Management and Information Service (KMIS), Legal Service (LS), and Resource Generation and Management Service (RGMS).
 
Prior to his appointment, Assistant Secretary Vizmonte was the Director of the Financial and Management Service of the DTI’s MSG from 2003 to 2015, overseeing the accounting and budgeting requirements of the Department. Other government agencies he has worked for include the Cagayan Economic Zone Authority (1997-2002; Senior Deputy Administrator from 1999-2001), the International Coffee Organization Certifying Agency (1988-1997; Chief Trade and Industry Development Specialist, 1992-1997), and the Ministry of Human Settlements Region IV (1982-1987; Division Chief, 1986-1987).

Assistant Secretary Vizmonte holds a Bachelor of Science degree in Agricultural Engineering from the University of the Philippines Los Baños (1981) and a Diploma in General and Strategic Management from the Maastricht School of Management (2005) in the Netherlands. He is also a Master’s in Business Administration candidate from the University of Santo Tomas.
 
Photo of Assistant Secretary Blesila Lantayona
Blesila A. Lantayona
Assistant Secretary, Regional Operations Group (ROG)
 
Blesila A. Lantayona started her career in the civil service in NEDA Region XI.  She then moved to the DTI, first in various technical positions, then as Provincial Director of DTI Davao Del Sur, and eventually as Assistant Regional Director of DTI Region XI, Davao City.  Prior to her appointment as DTI Assistant Secretary, she was the Regional Director of the Department of Trade & Industry, Region 3.
 
She has also worked in 10 provinces in the People’s Republic of China including Beijing and Hong Kong as consultant for the 2nd biggest French electrical contracting company.  Likewise, she was part-time Associate Professor of the Graduate School of Government and Management (MBA Department) at the University of Southeastern Philippines in Davao City and at the Don Honorio Ventura Technical State University in Bacolor, Pampanga. 
 
Assistant Secretary Lantayona earned her BS Degree in Agriculture major in Economics (cum laude) from Xavier University (Ateneo de Cagayan), Cagayan de Oro City. She also holds an MBA Degree in International Business from Ecole Europeenne des Affaires (European School of Management) in Paris, France.
 
Photo of Assistant Secretary Ameenah Fajardo
Ameenah A. Fajardo
 Assistant Secretary, Regional Operations Group (ROG)
 
Prior to becoming Assistant Secretary, Ameenah A. Fajardo -- a chemical engineer and academician by profession -- has managed to gather extensive experience in both the government and business sectors.
 
Assistant Secretary Fajardo was once Chief of Staff at the House of Representatives, and Executive Assistant to the Rizal Provincial Government, where she served as the head of the livelihood activities of the Ynarez Eco System (YES). She is also responsible for the "Fidel Iodized Salt for the Barangay Health Workers (BHW) Livelihood Program," which has been throughout the entire country.
 
She has actively participated and volunteered for Disaster Rescue Programs in coordination with Foreign Investors and counterparts, notably for Tropical Storms Ondoy and Yolanda.
 
Assistant Secretary Fajardo has constantly been lauded for her accomplishments, receiving the Gintong Ina Award for Socio-Economic Community Service in 2001 and the Alay Sa Pamilya Award in 2003, for her dedication to public service especially pertaining to Livelihood Training and Programs for the Overseas Filipino Workers (OFW) whereby, she has successfully launched and joined Trade Fairs for our OFW Sector in coordination with different Governmental Offices.
 
 
 
Assistant Secretary Rosario Virginia C. Gaetos
Rosario Virginia C. Gaetos
 Assistant Secretary, Trade and Investments Promotion Group (TIPG)
 
Rosario Virginia C. Gaetos is a tried and tested government official and DTI veteran, with an illustrious career in export and tourism promotions. As Director of the Center of International Trade Expositions and Missions (CITEM), her most noteworthy achievements include the rebranding of the Manila FAME and IFEX, and spearheading a strong global branding campaign for Philippine export products. In 2016, she served as concurrent Office-in-Charge of the Design Center of the Philippines (DCP), where she oversaw its reorganization and redirection of its strategic thrusts.
 
Prior to Assistant Secretary Gaetos’ DTI stint, she worked at the Department of Tourism (DOT), where she helped then-Secretary Richard Gordon in campaigns that revitalized the country’s tourism industry (“WOW Philippines,” “Visit Philippines”). She was also appointed as Philippine Commissioner for the World Expo Aichi 2005, and helped achieve for the Philippines the very first Gold Award from the Expo organizers. In addition, she headed the DOT’s Japan Team for two years, establishing the country’s first Travel Café in Tokyo, and resulting in the Philippines highest number of tourist arrivals from Japan in 2005.
 
She is also a pioneering force for the Meetings, Incentives, Conventions and Exhibitions/Events (MICE) industry in the country, and has served as President/Secretary General of the Asian Association of Convention & Visitors Bureaus (AACVB). Under her leadership, the association launched the “Asia Now” campaign which helped highlight Asia as a MICE destination.
 
Assistant Secretary Gaetos obtained her Bachelor’s Degree in Foreign Service from the University of the Philippines, and her Master's Degree in Business Administration from the Ateneo Graduate School of Business. 
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