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The ASEAN 2017 Business and Investment Program


The Department of Trade and Industry chairs this year’s ASEAN Committee on Business and Investment Promotion (CBIP). For DTI, Undersecretary for Industry Promotion Group Nora K. Terrado serves as the Chairperson.

The CBIP is an inter-agency committee, created to assist the ASEAN-National Organizing Council (NOC) in the Philippines’ hosting of ASEAN 2017.

The CBIP is responsible for engaging the international business community, investors, government and other parties; and in organizing, as well as supervising potential business and investment-related activities.

The CBIP developed the ASEAN 2017 Business and Investment Program, with events and activities complementing and reinforcing the Philippines’ ASEAN 2017 hosting, focusing on Regulatory Coherence, MSMEs, Women and Youth Entrepreneurship, and Innovation.

Read A Primer on the Philippine Chairmanship of the ASEAN 2017

Key Messages

Promotion and globalization of MSMEs

The competitive environment of ASEAN Economic Community (AEC) requires the MSMEs to strategically enhance their productivity and address the current issues and challenges that ASEAN MSMEs would face in the next decade. This includes fostering an entrepreneurial culture by encouraging Filipinos to invest in their own businesses and become successful and innovative entrepreneurs; enhancement of the innovative capacity of the export sector through an efficient system of national innovation.

AEC is expected to bring benefits to the MSMEs. The region’s integration and its openness to the global economy through its free trade agreements (FTAs) will attract investments from multi-national corporations (MNCs) of ASEAN’s own indigenous, large-scale enterprises, which provide MSMEs with opportunities including those wrought through value-chain integration.

All CBIP programs include MSME participation especially those with high potentials of penetrating the ASEAN and the global market.

Innovation-led growth

In today’s digital revolution, technology and innovation are considered as engines of growth with the stimulation of new industries. ASEAN embraces this challenge. It will help ASEAN economies to enable industries, fuel productivity, and harness the power of its young population.

The Philippine-hosting of the ASEAN 2017 is a strategic opportunity to showcase the rise of innovation and startup ecosystem in the country and the ASEAN region. This can be a platform to create ASEAN value chain, knowledge exchange and cross-border investments. The success of this summit can advance policies that can support and accelerate the innovation agenda.

At present, DTI implements the Startup Ecosystem Development Program (SEDP) which executes programs with other government agencies and the private sector powered by SlingShot Philippines. 

Women Entrepreneurship

ASEAN has maintained its efforts and support in the promotion of the status of women and has participated actively in the regional and international arena pertaining to the advancement of women.

Gender equality and women’s empowerment are integral principles in the ASEAN community building process. In October 2015, the Joint Statement of the 2nd ASEAN Ministerial Meeting on Women (AMMW) in Manila, recognized that “realizing these principles requires the commitment of all ASEAN Members States, sectoral bodies under the three pillars of ASEAN, and stakeholders including civil society, academia, media, and private sectors.”

The UN estimates the Asia-Pacific economy would grow by an additional $89 billion each year if women could achieve their full economic potential. Recent research likewise identified that by advancing gender equality and additional $900 billion could be added to East and South East Asian Economies, and additional 8% growth dividend (McKinsey 2015).

The country (Philippines) ranks as the 7th most gender-equal nation in the world and 21st in economic participation and opportunity according to the 2016 Global Gender Gap Report published by the World Economic Forum.

Through the ASEAN Women Entrepreneurs’ Network (AWEN), DTI provides an avenue for strategic dialogues between ASEAN, the private sector, and dialogue partners in advancing the women’s economic empowerment agenda. It is specifically expected to showcase how women are crucial partners in trade, leadership, and entrepreneurship, among others, supporting the goal set by the ASEAN Economic Community.

Strengthened Campaign for Youth Entrepreneurship

The Philippines aims to strengthen the network among young entrepreneurs from ASEAN and other countries capturing the fast-paced developments on key sectors such as food, agriculture, Information Technology, Fin Tech, Logistics, BPO, start-ups, and Internet of Things (IOT) through the ASEAN Young Entrepreneurs Association (AYEC). It is set to be formally launched during the ASEAN Youth Festival on September. It will serve as the commitment to strengthen ties, foster cooperation, and develop linkages among young entrepreneurs in ASEAN and as well as increased participation of the sector in key activities of the region.

What are the programs lined up for ASEAN 2017 CBIP?

CBIP developed programs that provide the business component of the priority themes and policies that the Philippines is advocating under the AEC pillar:

S.T.E.A.M. Ahead in ASEAN: A Forum on Women and Technology (16-17 March): delegates and speakers from ASEAN countries with representatives from various technology-driven enterprises are expected to be at this event to give women more ideas about opportunities in careers centered on Technology and Innovation. Studies have proven that women who pursue careers in STEAM (Science, Technology, Engineering, Arts, and Math) are highly likely to earn 30% more income than in non-STEAM careers.

The ASEAN Creative Cities Forum and Exhibition (24-27 April): will feature initiatives of 10 ASEAN countries in making culture and creativity a driving force for sustainable development and urban regeneration through the stimulation of growth and innovation and the promotion of social cohesion, citizen well-being and inter-cultural dialogue. Key influencers, advocates, and champions of Creative Economy and Creative Cities shall be providing insights and share their experiences in developing initiatives with proposals on how ASEAN can adopt the development of Creative Cities for the region and its role in sustainable and inclusive development.

Taste ASEAN at International Food Exhibition (IFEX) Philippines 2017 (19-21 May): will showcase the best food brands from ASEAN and its partner countries/regions. IFEX Philippines is the country’s biggest international trade exhibition on food and food-related products. Led by DTI-CITEM, it Is the main food export platform where participation of ASEAN SMEs are encouraged.

The ASEAN MSME Development Summit (13-14 July): guided by “The 7Ms of Inclusiveness and Innovation,” this Summit will be a platform for ASEAN MSMEs to cultivate a productive and innovative mindset in starting and expanding their businesses within the landscape of the ASEAN Economic Community.

ASEAN Women’s Business Conference (28 August-01 September): provides an important opportunity to hold strategic dialogue between ASEAN, the private sector, and dialogue partners on addressing issues and concerns on women’s entrepreneurship focused on market access and finance; identification of innovative business models which supports the ASEAN’s vision of a stronger, more inclusive, and integrated community.

The 2nd ASEAN Young Entrepreneurs Council (5 September): The Summit strengthens the network among young entrepreneurs from ASEAN and other countries capturing the fast-paced developments on key sectors. The ASEAN Young Entrepreneurs Association (AYEC) Charter, which serves as the commitment to strengthen ties, foster cooperation, and develop linkages among young entrepreneurs in ASEAN, is set to be formally launched at this event.

ASEAN Inclusive Business Summit (06 September): an event that will put an emphasis on the role of government, share best practices on implementing inclusive Business Strategies, both by companies and local governments, and recognize exemplary IB models in partnership with city governments.

Creative Marketplace (20-22 October): is a platform for professionals, talents, startups, designers, makers, idea generators, and content creators from the creative industry to gather, network, and catalyze new businesses. It will also provide opportunities from the creative sectors especially original Filipino content to be showcased, not only in the ASEAN but in the global market.

Slingshot ASEAN (20 October): driven by the vision of a thriving innovation economy across the ASEAN region, it aims to create a regional network of ASEAN ecosystem players including startups, angel investors, incubators, mentors, academe, co-working spaces, and industry experts. It will showcase investment-ready startups for potential local and international investors as well as facilitate easy access of information between governments running startup development programs in the region.

ASEAN Summit 2017 Calendar of Events



Launch of ASEAN 2017 Business and Investment Program |
24 Jan, Malacanang


Go Lokal! Pop Up Store at the 23rd AEM Retreat | 08-10 Mar, Conrad Manila

"STEAM Ahead in ASEAN: Forum on Women and Technology" Powered by Slingshot | 16-17 Mar, Microtel

30th ASEAN Summit | 26-29 Apr, Manila
 ASEAN Creative Cities Forum and Exhibition | 24-27 Apr, BGC Arts Center
Go Lokal! Trade Exhibit at International Media Center | Conrad Hotel
 TasteASEAN @ IFEX | 19-21 May, World Trade Center
13th ASEAN Electronics Forum | 20 Jun, Sofitel Philippine Plaza
2017 ASEAN Electric and Hybrid Vehicles Summit | 29-30 Jun, Philippine World Trade Center
ASEAN MSME Development Summit | 14 Jul, PICC
Go Lokal! Trade Exhibit at ASEAN MSME Development Summit | 13-14 Jul, Manila
50th AMM | 02-08 Aug
50th Anniversary of ASEAN | 08 Aug
ASEAN Women's Business Conference | 31 Aug, PICC
Go Lokal! Pop Up Store at the 49th AEM | 04-10 Sep, Marriott Hotel
2nd ASEAN Young Entrepreneurs' Carnival | 05 Sep, PICC 
Inclusive Business Summit | 06 Sep, Marriott Hotel
ASEAN CCI's Linking ASEAN MSMEs with ASEAN and Global MNEs | 19 Oct, Manila Hotel
Slingshot@ASEAN | 20 Oct, PICC
Creative Marketplace alongside Manila FAME | 20-22 Oct, Manila
31st ASEAN Summit | 10-14 Nov, Clark
ASEAN Printing Industry: Partnering for Change, Engaging the World | 21-22 Nov, Sofitel Philippine Plaza
Go Lokal! Trade Exhibit at International Media Center | Clark

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