Standards, accreditation and conformity assessment are market-based tools that can be used by Government policy makers to deliver better regulation, environmental protection, public safety, fraud prevention, fair markets and public trust. These tools are not as widely known and understood, or used, as they should be. However, there are many instances around the world where the public sector has embraced accredited conformity assessment as a means of delivering public policy objectives.

Note: This video includes subtitles in Arabic, Chinese (Taiwan), Croatian, Dutch, English, French, Japanese, Portuguese, Slovak, Slovenian and Turkish.