Philippine Trade and Investment Center
Embassy of the Philippines
No. 8 Jalan Imam Bonjol
Menteng, Jakarta, Indonesia
Phone: +62.21.3150109/3100334
Fax: +62.21.3151167
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Skype: ptic-jakarta
Areas of Coverage:
Indonesia, East Timor

Key Official

Alma F. Argayoso
Commercial Attaché
This email address is being protected from spambots. You need JavaScript enabled to view it.
Deasy Ratu Puspita
Trade Assistant

Latest News


Published: 26 January 2017

The opening of the shipping route within the Brunei Darussalam Indonesia Malaysia the Philippine East ASEAN Growth Area (BIMP-EAGA) is expected to further enhance trading between the Philippines and Indonesia, according to the Department of Trade and Industry (DTI).

A Roll-on Roll-off (RoRo) ferry service will begin plying the Davao City-General Santos-Bitung, Indonesia route on April 28, 2017, which will provide a faster and cheaper channel of trading goods among EAGA’s key cities.

M/V Super Shuttle RoRo 14, operated by the Asian Marine Transport Corporation will provide a weekly shipping service to the route with a vessel capacity of 100 Twenty Foot Equivalent Units (TEUs).

“These developments in the sub-region complement the ongoing regional efforts towards realizing the ASEAN Economic Community 2025. It will help increase economic cooperation and will pave way for the promotion of Philippine products especially those coming from the Mindanao region,” said DTI Industry Promotion Group Undersecretary Nora K. Terrado.

In a report submitted by DTI’s Trade and Investment Center in Jakarta, it mentioned that the opening of the route is a more cost and time-efficient alternative to the usual Manila to Jakarta to Bitung route, which would take about three to five weeks of shipping time. In contrast, direct shipping through the Davao-GenSan-Bitung route will take only one day and a half of sailing (excluding port stay).

A savings of up to $1,500 (P74,000) per TEU is estimated in using this route given its $700 (P34,713) per TEU rate per 20 feet dry container as compared to using the Davao-General Santos to Manila to Manado via Jakarta route which amounts to $2,200 (P109,098) per TEU.

Among the goods identified by the private sector in Mindanao at this stage that will be shipped to Indonesia are: animal feeds, fertilizer, construction materials, ice cream products, poultry (halal), fresh fruits, and synthetics.

Initial list of import goods on the other hand include matured coconut, copra, corn, feed ingredients, lumber, cement, high value crops, vegetables, meat, peanuts, aqua products, charcoal, soya, coffee beans, and sugar.

In a feasibility study conducted by the Japan International Cooperation in 2012, the Gensan-Bitung route was selected as one of the pilot areas for a roll-on roll-off operation within BIMP-EAGA. The study also highlighted that the route can be dedicated to a freight service once shipping service requirements are in place.


Published: 16 December 2016

Two Filipino teleseryes or sinetron as it is more populary known in Indonesia have captured the hearts of Indonesian viewers anew with the release of Pangako Sa ‘Yo (Janjiku) and On the Wings of Love.

According to the Department of Trade and Industry’s Export Marketing Bureau, drama series or cultural content are among the emerging exports of the Philippines under the creative services.

Dubbed in Bahasa Indonesia, the two shows telecast on Indonesia’s MNCTV, have managed to receive high ratings in its time slots. Pangako Sa ‘Yo posted a rating of 16% among females and mom with kids between the ages of 25-29, while On the Wings of Love pulled a 16.8% rating among females between the ages of 15-19 and 13.3% among females 25-29 years old.

Pangako Sa ‘Yo, an immensely popular Filipino drama series  which starred Jericho Rosales and Kristine Hermosa had a successful run in several ASEAN countries ten years ago. Its first remake starring Jodi Sta. Maria, Angelica Panganiban, Ian Veneracion and young actors Kathryn Bernardo and Daniel Padilla, is starting to have a strong following in Indonesia dominating MNCTV’s primetime sinetron programs.

More popular among teenagers is the light drama-comedy series “On the Wings of Love” starring James Reid and Nadine Lustre. The sinetron has inspired a Jadine Community of mostly senior high school students numbering about 100. There is also Jadine Indonesia Facebook with 1,737 followers and Jadine Indonesia Instagram with 596 followers.

Filipino teleseryes were a big hit in Indonesia several years ago with the airing of Pinoy seryes such as Marina, Mara Clara and Anna Luna. More recently, the longest running noontime variety show Eat Bulaga! had a successful run in Indonesia from 2012 to 2016.

According to Philippine Commercial Attaché to Indonesia Alma Argayoso, the teleseryes shown this time have the potential to become even more popular than the previous seryes because the shows are aired on primetime TV unlike before when they were given midnight time slots.

“There’s a renewed appreciation and interest in our telenovelas. I am optimistic of this latest development and looks forward to seeing more teleseryes in Indonesia. I am also excited on the possibility of cross-promotion such as in food and tourism. This early, I was asked where they could find Amor Powers’ pinalayok dish, which was shown in the pilot episode,” Argayoso added.

Aside from the shows’ unique storyline, Indonesians are also attracted to mestizo-looking actors and actresses such as Ian Veneracion which they described as ganteng (handsome) and James Reid as luco (cute). The actresses are also manis (sweet) referring to Nadine Lustre’s character in On the Wings of Love, Argayoso further said.

According to Argayoso, MNCTV is considering several more Filipino sinetrons to sustain the momentum and interest of Indonesian viewers. They hope to release the new teleseryes immediately after the two shows end in early 2017.


Published: 16 December 2016

Filipino fashion retail brand Rusty Lopez recently opened its newest store in Jakarta on Thursday featuring comfortable sandals and casuals made from Marikina, the Philippines’ shoe capital known for producing durable and high-quality footwear, according to a recent report of the Department of Trade and Industry’s Philippine Trade and Investment Center – Jakarta.

The store in Sogo Lippo Mall Puri located in the St. Moritz Central Business District is the brand’s 9th outlet following the opening of stores in Seibu Grand Indonesia, Sogo Emporium Pluit, Sogo Central Park, Sogo Alam Sutera, Lotte Shopping Avenue, Metro Plaza Senayan, Metro Gandaria City, Metro Taman Anggrek.

Philippine Commercial Attaché to Indonesia Alma Argayoso said the sales of the newest collection during the opening were brisk. The other stores also received positive feedback.

“It is exciting to bring to the Indonesian market the Philippines’ world-famous Marikina-made shoes. This affirms our belief on the potential of fashion retail products in Indonesia, Southeast Asia’s biggest economy,” Argayoso added.

The first overseas store of Rusty Lopez opened in Jakarta on March 6, 2016 at the Seibu Department Store of Grand Indonesia Mall and featured carefully selected designs suited to the Indonesian market.

DTI noted that increased interest in Philippine-made shoes abroad helps revive the local shoe industry and is expected to open more opportunities for small enterprises to generate employment within their communities.

As part of the DTI’s Industry Promotion Group, the Philippine Trade and Investment Center (PTIC) in Jakarta will continue to support and assist Filipino homegrown brands in globalizing their products and accessing regional markets by continuously looking for potential partnerships.

Aside from Rusty Lopez, other Filipino fashion retail brands in Indonesia include Karimadon, Penshoppe, Gingersnaps and Ann Ong Jewelry.

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