The Association of Southeast Asian Nations (ASEAN) Online Sale Day (AOSD) is an annual ASEAN-wide event that aims to promote cross-border e-commerce among ASEAN countries. It is conducted around the 8^th of August each year, in time with the celebration of the establishment of ASEAN (ASEAN Day).

The AOSD started in 2020 during the COVID-19 pandemic and has since celebrated and promoted e-commerce within the region, providing a platform for businesses to address challenges and opportunities. It has offered a unique opportunity for businesses across the region, regardless of their sizes, nationalities, and locations, to offer their services and goods to ASEAN peoples at discounted prices.

AOSD 2024 is a three (3) day online sale period (08-10 August 2024) that serves as a venue for continuous sales opportunities for the participating businesses, improve consumer trust, strengthen partnerships between stakeholders, and raise awareness on the ASEAN’s identity and solidarity.

The participating e-commerce businesses and platforms will offer online discounts and promotions on ASEAN Day. Filipinos can avail of discounts from all participating e-commerce businesses and marketplaces in ASEAN countries.

The website listing all participating merchants and platforms in ASEAN can be accessed through http://onlineasean.com/.

Who can participate?

E-commerce businesses, marketplaces and platforms:

1. Selling goods and services online;
2. Based in an ASEAN Member State;
3. With legitimate businesses dealing in non-prohibited goods and services; and
4. Who can promote cross-border e-commerce services under the AOSD (Tier 2).

Why should businesses and online marketplaces participate in the AOSD?

Participating e-commerce businesses, marketplaces and platforms will benefit from:

1. Marketing boost from promotional campaigns in ASEAN Member States, which is home to more than 600 million consumers that are increasingly adapting to e-commerce. This includes marketing boost in ASEAN and DTI’s official publicity channels;
2. Use of official AOSD logo in their marketing collaterals;
3. Exemption from securing DTI promo permit for AOSD.

What marketing efforts ahead of the ASEAN Online Sale Day 2024?

1. An official AOSD webpage (http://onlineasean.com/) will be launched on 08 August 2024.

2. The webpage will feature the logos and hyperlinks of participating businesses and marketplaces to direct traffic to participating businesses’ websites.
3. The ASEAN Secretariat will be conducting regional marketing campaigns to publicize the AOSD.
4. The DTI will also be conducting a regional market campaigns. Certain Philippine-made products of participating businesses and marketplaces may also be highlighted in the marketing campaigns.

Before the event

1. Upon review and confirmation of the DTI, participating businesses and marketplaces will receive an official logo to display on their websites and platforms from 08-10 August 2024.
2. Participating marketplaces shall provide the logo to merchants on their platforms.
3. Participating businesses shall determine their own marketing strategies and discounts for the ASEAN Online Sale Day. Details of the sales discount shall be forwarded to DTI for reference and compliance checking purposes.
4. As a government-led initiative, participating businesses are no longer required to secure sales promo permit from the DTI.

During the event

1. The official event will be held on 08-10 August 2024.
2. Participating businesses are encouraged to use ASEAN-related words in their discount codes as part of the ASEAN Online Sale Day (e.g. AOSD2024). Sales discount and other promotions submitted by businesses and marketplaces to DTI in their application shall be honored by participating businesses and marketplaces as part of the requirement for the ASEAN Online Sale Day.
3. DTI shall monitor, receive and process possible consumer complaints on the ASEAN Online Sale Day such as the application of discounts and non-delivery of purchased goods or services. The nominated focal points of participating businesses and marketplaces must coordinate and work with the DTI in resolving these complaints.

After the event

1. Participating businesses shall remove the official logo and banner on 11 August 2024.
2. To measure the success of the ASEAN Online Sale Day and improve future iterations of the event, participating businesses and marketplaces will be invited to share the sales outcomes of the initiative on a voluntary basis.
3. A questionnaire will also be shared with all participating businesses and marketplaces to gather feedback on the event.

National laws, rules and regulations on e-commerce consumer complaints of respective AMS will apply for Tier 1 (domestic e-commerce) transactions.

Consumer complaints arising from AOSD Tier 2 (cross-border e-commerce) transactions can be filed through the following mechanism: http://onlineasean.com/disputeresolution.html