MANAGEMENT SERVICES GROUP
Designs, implements, and institutionalizes the HRD program, which is aimed at transforming DTI into an agency of choice.
Provides logistical services (procurement, training services, transport, cashiering, security, and all other utility services) to facilitate operations of all DTI functional and support groups.
Prepares trade and industry-related materials and publications, and serves as the repository of trade and industry data and information through the DTI website and Library, among others.

Maria Asuncion H. Cruzada
Director
Finance Service

Joel R. Cruz
Director
Human Resource and Administrative Service

Rolando T. Medrano Jr.
Director
Information Systems Management Service

Engr. Robert Alvin T. Arceo
Director
Planning and Management Service

Lydia R. Guevarra
Director
Resource Generation and Management Service
He also served as the Executive Director of the CIAP, an attached agency of the DTI and was designated as Secondary Alternate Representative of the DTI for the National Housing Authority (NHA) Board of Directors, and DTI Alternate Representative to the NEDA Board Committee on Infrastructure and its Technical Board (INFRACOM-TB).
Director Maat was also previously designated as the DTI’s Deputy Department Legislative Liaison Officer and the Vice-Chair for the Government of the Export Development Council – Networking Committee on Legislative Advocacy and Monitoring (NCLAM).
Tasked by previous DTI Secretaries to promote, advocate and formulate policies in relation to the legislative priorities of the Department, Atty. Maat significantly contributed, with his team, an innovative formulation of the DTI’s Legislative Agenda. He and his team also provided bill drafting services and assistance to several bureaus of DTI, as well as assisted DTI in key policy initiatives. During the COVID-19 pandemic, he was part of the legal and policy team that contributed to the issuances of guidelines relevant to DTI’s and IATF’s COVID-19 response in 2020 & 2021.
For over a decade, he has been involved in legal work and has extensive experience in legal writing, policy formulation, legislative bill drafting, and legislative advocacy. Withal, as a lawyer, his comprehensive and in-depth professional understanding of both commercial and political law has lent him an incisive and acute grasp of the legislative process in the Philippines.
He is a dedicated public servant with the intention to further help the Government, especially on bringing back the energy to the economy and properly serve the Filipino people. He believes that his profession is not only for himself nor for his family but also for the society. For him, rule of law should prevail and every right should be respected
Early in his career, he worked as an international trade manager at PricewaterhouseCoopers before setting up a consulting partnership which specializes in international trade, logistics and supply chain. He has provided advisory services and training for many of the Top 1000 corporations, multinational firms, professional and industry associations and business chambers.
He has worked on various technical assistance programs funded by the Asian Development Bank (ADB), Japan International Cooperation Agency (JICA) and USAID. In 2017, he authored the book “Understanding International Trade, Tariffs and Customs”. A lawyer and a licensed customs broker, he has degrees in Philosophy and Law (Juris Doctor) from UP Diliman and is an alumnus of East West Center (New Generation Program). He is a lecturer at the UP Law Center and Ateneo School of Law (MCLE Program) on topics such as international trade, tariff and customs.
Dir. Joel R. Cruz joined the Department of Trade and Industry in 2011 and has contributed notable accomplishments such as the institutionalization of the Strategic Performance Management System (SPMS), the establishment of the DTI Academy, the creation of the Integrated Human Resource Information System (IHRIS), and enhancement of the Performance Rewards, Awards and Incentives (PRAISE).
He strengthened the competency-based systems and processes of the DTI’s human resource management areas, particularly in recruitment and selection, performance management, learning and development, and rewards and recognition. This paved the way for the conferment of the Level 2 Bronze Award to DTI under the Program to Institutionalize Meritocracy and Excellence in Human Resource Management (PRIME-HRM).
He facilitated the implementation of employee engagement surveys within the Department, and subsequently introduced the more comprehensive Employee Experience Survey. This initiative led to DTI receiving the Great Place to Work certification, making it the first and only government agency to achieve this accolade.
On top of his regular tasks as HRAS Head, Dir. Cruz also juggles various functions as the Vice-Chairperson of the DTI Bids and Awards Committee (BAC), Co-Chairperson of the System on Performance Rewards and Incentives (SPRInts), Technical Working Group of the Program Coordinating Committee (PCC) of the Australia Awards and Alumni Engagement Program (AAAEP), and Focal Person of the Energy Efficiency Conservation (EEC).
Dir. Cruz, a Career Executive Service Officer (CESO), finished his Basic, Secondary, and Tertiary education at the Ateneo de Manila University with a degree in Management Engineering.