Mandaluyong City, Philippines—The 2024 DTI Bagong Pilipinas National Trade Fair (NTF) generated PHP 73.1 million in combined cash sales, booked orders, and orders under negotiation for participating micro, small, and medium enterprises (MSMEs).

Held at the Megatrade Halls of SM Megamall from August 21 to 25, the event drew nearly 28,000 visitors and showcased the best of Filipino craftsmanship and innovation under the theme, “Go Green! Go Local!” 

Organized by the Department of Trade and Industry’s (DTI) Bureau of Market Development, Promotions and OTOP (BMDPO), the NTF convened over 270 exhibitors from across the regions. This diverse gathering showcased the best of Filipino craftsmanship, including Halal products, coconut-based innovations, novelty items, holiday decorations, and home furnishings.

The fair also demonstrated the Philippines’ dedication to resource conservation and innovation with cutting-edge products made from eco-friendly materials. It presented artisanal and non-food products crafted from sustainable raw materials such as bamboo, natural fibers, and native grass. 

The following pavilions curated selections of sustainable and innovative products:

  • The Philippine Sustainability Pavilion (eco-friendly products made from bamboo and natural fibers);
  • The Coconut Philippines Pavilion (innovative coconut-based products);
  • The Obra Pavilion (creative outputs from design scholars);
  • The KAPEtirya Coffee Pavilion (the rich coffee culture of the Philippines); and
  • The RAPID Growth Project Pavilion (products from farmer-beneficiaries of the DTI’s Rural Agro-Industrial Project for Inclusive Development and Growth project).

Beyond product displays, the NTF served as a dynamic hub for business matching and networking, connecting local businesses and potential partners and customers. This boosted job creation, revenue growth, and export opportunities.

As part of the event, the Innovation and Services Cluster also established an information hub that offered free consultations from government agencies and private sector partners.

“The DTI believes in the vast economic potential of Filipino products and this National Trade Fair attests to that belief. Through this event, we leverage sustainability and innovation to propel Filipino craftsmanship onto the global stage, ensuring that it is recognized and celebrated across the global markets,” Secretary Roque said.

The trade chief also reiterated the government’s strong support for local enterprises, ensuring they have the necessary resources and opportunities to thrive and contribute significantly to the Philippine economy.

For further information about national domestic trade fairs and other DTI initiatives, follow DTI’s social media pages: @DTIPhilippines on Facebook, X, Instagram, YouTube, and TikTok. You can also send your inquiries to ReportToSec@dti.gov.ph.

Aspiring entrepreneurs who are interested in participating in future DTI fairs can connect with their local DTI office or send an email to Director Marievic Bonoan at BMDPO@dti.gov.ph.  ♦

Date of release: 10 September 2024

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