DTI Secretary Cristina A. Roque delivering a keynote address at the 5th Quezon City International Business Conference (QCIBC).
In photo: DTI Secretary Cristina A. Roque during her keynote address at the 5th QCIBC

Quezon City, Philippines — The Philippines is poised to become a premier hub for innovation and trade, driven by the ingenuity and world-class quality of Filipino products and services under the “Tatak Pinoy” (Proudly Filipino) brand. This vision was articulated by Department of Trade and Industry (DTI) Secretary Cristina A. Roque during the 5th Quezon City International Business Conference (QCIBC) on February 28.

“We are not simply building businesses; we are building a brand. A brand that represents the heart and soul of the Filipino people. The Tatak Pinoy (Proudly Filipino) Act is a mark of excellence, a guarantee of quality, and a symbol of our dedication to global competitiveness. We must put Tatak Pinoy into action,” the trade chief added.

The Tatak Pinoy Strategy rests on five key pillars to strengthen local enterprises, boost exports, attract investments, and elevate the country’s position in the global value chain. These pillars comprises human resources, infrastructure, technology and innovation, investments, and sound financial management.

The trade chief emphasized that this strategy aligns with increasing foreign investor interest, citing her recent international engagements in Davos, Switzerland, where numerous investors expressed keen interest in the Philippine market.

Furthermore, the Tatak Pinoy Act empowers micro, small, and medium enterprises by providing them with enhances access to global networks. Capitalizing on foreign buyers’ growing preference to source from MSMEs, the Act creates valuable opportunities for Filipino businesses to expand their exports and solidify their international presence.

This momentum is further amplified by the aggressive pursuit of free trade agreements, which are prioritized for completion within President Ferdinand R. Marcos Jr.’s administration, to unlock new avenues for economic expansion.

A group of eight people, Ms. Anne Francisco, Dr. Carl Balita, Atty. Arnel Mateo, Consul Enunina V. Mangio, DTI Secretary Cristina A. Roque, Ms. Sarah Deloraya Mateo, Ms. Josephine See and Dr. Gaw So, pose smiling on a brightly lit stage. Some hold awards, with the QCIBC logo visible in the background.
From L to R: Ms. Anne Francisco, Quezon City International Business Conference Co-Chairperson Dr. Carl Balita, Atty. Arnel Mateo, Philippine Chamber of Commerce and Industry President Consul Enunina V. Mangio, DTI Secretary Cristina A. Roque, Ms. Sarah Deloraya Mateo, Ms. Josephine See and Dr. Gaw So

In closing, Secretary Roque urged all stakeholders to unite in positioning the Philippines as a global industrial powerhouse—one that elevates the Filipino brand, establishes Tatak Pinoy as a symbol of global excellence, and showcases the nation’s top offerings.

This resonates with the 5th QCIBC’s theme, “Building Tomorrow Together,” which underscores a shared commitment to future-proof businesses, while promoting sustainable development, and fostering a more equitable economy. ♦

Date of release: 05 March 2025

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