CABUYAO CITY, LAGUNA — The Department of Trade and Industry – Laguna Provincial Office (DTI-Laguna) through its Negosyo Center Cabuyao conducted a seminar tackling digital entrepreneurial competencies as well as trends and future directions alongside a discussion on consumer education. The said event was held at 2nd Floor, CIDA Office, Cabuyao Retail Plaza, Brgy. Dos, Cabuyao City, Laguna, on May 19, 2023.

To compete in the global trends, Negosyo Center aims to educate the micro, small, and medium enterprises to establish distinct value propositions and establish a top-of-mind recall among existing and prospective customers. Rapid and widespread digitization has altered the nature of business and digital skills are now considered essential for the modern market. Entrepreneurs require digital skills in order to work with new technologies and keep up with rapid technological advancements. While there is a high demand for digital skills, there is a limited supply. The aforementioned seminar aims to equip these micro, small, and medium enterprises to develop the skills and abilities that an entrepreneur needs in order to establish, run and maintain a prosperous start-up with long-term success. Furthermore, this seminar also aims to provide these entrepreneurs with elaboration on the main success factors of any entrepreneurial educational program and what e-leadership skills are required by the different groups of stakeholders concerned with the innovation process.

The event was graced by Mr. Jerome Laviña, Negosyo Center Head Officer, on behalf of the City Government of Cabuyao. Meanwhile, Mr. Johnny Boy “JB” Tizon, National University Laguna Program Chair of BS Business Administration and Proprietor of JB Tizon Consultancy, served as the resource person for this seminar.

The event concluded with an open forum in which participants were able to clarify some points and share their insights. ♦

Date of Release: 31 May 2023