The Department of Trade and Industry - Laguna Provincial Office (DTI-Laguna), through its assigned representative, supervised the drawing of raffle entries sponsored by an establishment in Los Baños, Laguna

VICTORIA, LAGUNA — The Department of Trade and Industry – Laguna Provincial Office (DTI-Laguna), through its assigned representative, supervised the drawing of raffle entries sponsored by an establishment in Los Baños, Laguna, on February 12, 2024.

This regular monitoring activity is under the Department’s mandate to protect consumers from misleading advertisements and fraudulent sales promotion practices, pursuant to the Republic Act No. 7394 (RA 7394) or otherwise known as the Consumer Act of the Philippines. A total of six (6) consumers from the provinces of Laguna and Cavite have won in the raffle draw.

The DTI Department Administrative Order No. 2, Series of 1993 (DAO 2:1993) or the Rules and Regulations Implementing Republic Act No. 7394, Otherwise Known as the Consumer Act of the Philippines, defines sales promotion as a technique “to increase the sales, patronage, and/or goodwill of a product”. Moreover, sales promotion is an activity which is largely joined by consumers and contain “promises of gain” (e.g., prizes) as reward for the purchase of a product or service.

The Department of Trade and Industry - Laguna Provincial Office (DTI-Laguna), through its assigned representative, supervised the drawing of raffle entries sponsored by an establishment in Los Baños, Laguna

RA 7394 also provides that an establishment that wishes to conduct sales promotion activities shall first secure a permit from the DTI prior to the commencement of their sales promotion activities. Some schemes that are usually applied for are, but not limited to, discount, premium, raffle, and contest.

For sales promotion activities to be implemented within the province of Laguna, the sales promo permit may be directly applied at the DTI-Laguna located in Victoria, Laguna. For more inquiries, the DTI-Laguna may be emailed at r04a.laguna@dti.gov.ph. (ALSLinga, DTI-Laguna). ♦

Date of release: 15 February 2024

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