The Department of Trade and Industry – Quezon Provincial Office conducted the KALAKAL Quezon Christmas Fair 2021 last 24-30 November 2021 at The Atrium, SM City Lucena for the continuous rolling of marketing and promotion assistance to MSMEs under various interventions such as OTOP Next Gen (ONG), Shared Service Facilities (SSF), Kapatid Mentor ME (KMME), Comprehensive Agrarian Reform Program (CARP) and Industry Cluster Enhancement (ICE) Program.

The annual trade fair showcased the competitive and innovative products of 48 MSMEs including home furnishings, houseware, holiday decors, wearables, and processed food products.

The objective of the event is to provide an accessible venue for the promotion of Quezon Products and to enhance the activities of MSMEs thru market promotion event participation.

The activity became a strategic venue for the promotion of Quezon Products as the trade fair was conducted in SM City Lucena. The mass vaccination initiative being conducted in the same venue became an opportunity and generated a good number of foot traffic and sales as well.

Different sectors collaborated to promote the trade fair. Media partners, vloggers, Business Counselors, and even local delivery partners helped in the promotion of the activity through social media and TV guesting.♦

Date of Release: 18 January 2022