ANITPOLO CITY – The Department of Trade and Industry-Rizal (DTI-Rizal) conducted a highly successful webinar on “Module 3: Traditional & Digital Marketing” under the Collaborative Harnessing Assistance for Mentoring Program for SMEs in Rizal (CHAMPS-Rizal) Season 4.

The webinar, held via Zoom app, aimed to empower local small and medium enterprises (SMEs) with essential marketing knowledge to thrive in today’s competitive landscape.

The program was expertly facilitated by Mr. Daryl Andres, Negosyo Center Antipolo Business Counselor, who served as the webinar host. The event commenced with an inspiring opening remark delivered by DTI-Rizal Business Development Division Chief, Ms. Sharon Fojas-Dioco. The event featured an insightful discussion. Ms. Jennifer Wieneke, Chief Financial Officer of JWien Corp, served as the webinar’s resource speaker. The CHAMPS-Rizal Season 4 Beneficiaries eagerly participated in the webinar, enriching their understanding of marketing strategies and techniques.

The topics covered during the webinar included:

1.  The 4Ps of Marketing: Understanding the fundamental elements of product, price, place, and promotion and their impact on marketing strategies. In addition to the traditional 4Ps, Ms. Wieneke introduced another essential “P” – People. Understanding the target audience’s needs, preferences, and behaviors is vital in tailoring marketing efforts to create meaningful connections with customers.

2.  Demographics and Psychographics: Exploring the significance of understanding consumer behavior and preferences to tailor effective marketing campaigns.

3.  Inbound and Outbound Marketing: Differentiating between inbound and outbound marketing approaches and their role in attracting and engaging potential customers.

Following the enriching discussion, the audience actively participated in a dynamic Q and A session, where they had the opportunity to interact with Ms. Jennifer Wieneke and gain further insights into the topics discussed.

The Collaborative Harnessing Assistance for Mentoring Program for SMEs in Rizal (CHAMPS-Rizal) is an initiative of the Department of Trade and Industry-Rizal that aims to equip SMEs with the necessary skills and knowledge to thrive in a dynamic business environment.

The Department of Trade and Industry-Rizal extends its gratitude to all the participants, resource speaker, and everyone who contributed to making this webinar a resounding success. ♦

Date of Release: 30 July 2023