Through the assistance of Negosyo Center – Catanauan, the Department of Trade and Industry (DTI) Quezon approved the sales promo of Pereyra Store entitled: “Pereyra Store Fiesta Papremyo” with a promo period of 27 April – 15 May 2022. The NC Catanuan Business Counselor (BC), Ms. Leah Maris S. de Imus, helped the client draft the promo mechanics and informed him of the requirements for the Sales Promo application.

“Sales promotion” means techniques intended for broad consumer participation which contain promises of gain such as prizes, in cash or in kind, as a reward for the purchase of a product, security, service, or winning in a contest, game, or other similar competitions which involve determination of winner/s and which utilize mass media or other widespread media of information. It also means techniques purely intended to increase the sales, patronage, and/or goodwill of a product.

Promotional activities, like all other aspects of product and service sales, must be registered with the DTI, specifically the Fair Trade and Enforcement Bureau (FTEB).♦

Date of Release: 22 April 2022