SAN PEDRO CITY, LAGUNA — The Negosyo Center San Pedro City of the Department of Trade and Industry – Laguna Provincial Office (DTI-Laguna) in partnership with City Livelihood of San Pedro City conducted a webinar on Marketing Amidst COVID-19 via Zoom Meeting and Facebook Live last 11 October 2020, 1:00 PM to 3:00 PM.

The seminar was attended by a total of 78 registered zoom participants including the Resource Speaker Mr. Nicanor Satur Jr., President of Satur Events Management and Marketing Solutions, and the DTI-Laguna team. Satur, Jr. is a business consultant, public speaker trainer, facilitator, and a certified Marketing professional.

This webinar aims to improve the participants’ knowledge about marketing and different types of marketing strategies and to help them develop effective marketing schemes that suit their business types. In the webinar session, the speaker pinpointed the word ENTREPRENEURIAL as a keyword for his 15 marketing strategies. Those are:

E – Envision Specific Goals

N- Nourish your brand

T – Trust Collaboration

R – Radical Innovation

E – Employ Social Pulse Method

P – Perfect the Digital World

R – Relevant Online Presence

E – Effective Customer Service

N – Non-Invasive Referral System

E – Effective Pricing

U – Uplifting Associations

R – Revise and Implement your Plans

I – Initiate Promotions

A – Advocate Social Entrepreneurship

L – Lord is king of Business

Participants were able to connect and had a collaborative session with the speaker and other micro, small, and medium entrepreneurs present. Lastly, they were invited to the upcoming webinars of DTI-Laguna. The webinar is part of the SME Roving Academy, a continuous learning program led by the DTI for the development of MSMEs to become competitive in the domestic and international markets. ♦

Date of Release: 28 October 2020