Mark Philip Geniston was 21 years old when he flew to Dubai in 1997, leaving his wife and children for a better source of living. He started as a waiter, bartender, and was eventually promoted to become a supervisor. He was given a chance to come home yearly during summer, hence, missing the celebration of the yuletide season with family.
For 10 years, it has been the same for Mark. And since communications were only through calls and letters back then, the strange feeling of not being recognized dearly by his children disturbed the young father.
In August 2007, he bought a one-way ticket back to Cebu and put up his own business so he can be with his loved ones.
He attended business meetings in Manila that were more into health and wellness. It was where a business partner introduced him to skincare products. They formed KEVLO Skinceuticals, devoted and named after his children, Kevin and Lovely.
The brand started selling only whitening soaps and facial sets, targeting those who want lighter skin as well as those who put much importance on beauty and wellness. In the first six months of the venture, Mark would only send the products as gifts to friends and even friends of friends.
This marketing tactic continued until Mark established customers through meet-ups.
Being in the market for almost 10 years, Mark launched his first skincare clinic in Cebu City in February 2017, offering a variety of facials and slimming services. In the same year, he enrolled in DTI’s Kapatid Mentor Me (KMME) Program.
In 2018, he put up their third branch inside a mall in the city. With knowledge in promotion, even the mall management was surprised and congratulated him to be the first establishment in the property to have flocked a large number of consumers on its opening day.
The clinic has also received one of Cebu’s prestigious awards from SunStar’s Best of Cebu with the title “Most Value Facial” for two consecutive years, 2018 and 2019.
In 2020, the service-based business has not escaped from the effects of the pandemic. However, Mark was glad to have an established product and service balance. KEVLO’s marketing strategies entice the purchase of a product after each service. This kept the business going despite the inability to provide service during the crisis. The products were sold by distributors all over the country through social media and other e-Commerce platforms.
Today, KEVLO offers 26 products, facial sets being the most in-demand. They have 39 distributors nationwide and four product kiosks. Clinic branches have expanded as well both in the province and neighboring regions.
In the end, the dad went from only dreaming to eventually realizing his goal of spending Christmas in the warmth of his home.
Interested buyers, resellers, and distributors may reach them via their Website: http://kevloskinclinic.com/ and social media accounts including Facebook page: KEVLO Skin Clinic and Instagram: @kevloskinclinic. Online shoppers may also buy thru their distributors via e-Commerce platforms such as Lazada and Shopee. For more information on local products and produce proudly made from Cebu, visit DTI Cebu Facebook page.♦
Date of Release: 6 January 2021