Marking a new beginning in leadership at the Center for International Trade Expositions and Missions (CITEM), the first Monday of June 2024 saw Ms. Romleah Pulido Ocampo officially take the helm as the agency’s new Executive Director (ED). She previously held the position of Regional Director for Region 2 of the Department of Trade and Industry (DTI).

Delivering her first address, the new Executive Director thanked Officer-In-Charge Malou Mediran for the opportunity and support in her new lead role. She shared her vision for a reinvigorated, stronger CITEM that will reassert its place as the lead export promotions arm of the country. “We shall be collaborative and strategic, inclusive, and an important and indispensable part of a robust ecosystem that supports MSME development, industry development, and export development.” Part of her plans include reinvigorating the CITEM corporation and its brand as a whole, enhancing its core mandate and institutional strengths toward unmatched credibility and industry authority in export promotions. She expects the organization to intensify its efforts in    all of CITEM’s channels and platforms, including social media presence. Additionally, CITEM   will focus on expanding regional export development and participation throughout the country. She also stressed the importance of building more partnerships through activation of other sectors, such as research and development institutions, the academe, and local government units among others.

Marking a new beginning in leadership at the Center for International Trade Expositions and Missions (CITEM), the first Monday of June 2024 saw Ms. Romleah Pulido Ocampo officially take the helm as the agency’s new Executive Director (ED). She previously held the position of Regional Director for Region 2 of the Department of Trade and Industry (DTI).

Delivering her first address, the new Executive Director thanked Officer-In-Charge Malou Mediran for the opportunity and support in her new lead role. She shared her vision for a reinvigorated, stronger CITEM that will reassert its place as the lead export promotions arm of the country. “We shall be collaborative and strategic, inclusive, and an important and indispensable part of a robust ecosystem that supports MSME development, industry development, and export development.” Part of her plans include reinvigorating the CITEM corporation and its brand as a whole, enhancing its core mandate and institutional strengths toward unmatched credibility and industry authority in export promotions. She expects the organization to intensify its efforts in    all of CITEM’s channels and platforms, including social media presence. Additionally, CITEM   will focus on expanding regional export development and participation throughout the country. She also stressed the importance of building more partnerships through activation of other sectors, such as research and development institutions, the academe, and local government units among others. ♦

Date of release: 07 June 2024

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