Mandaluyong City, Philippines—The Department of Trade and Industry (DTI) is set to host the 26th Likha ng Central Luzon Trade Fair at  Megatrade Hall 2, SM Megamall in Mandaluyong City, from October 16 to 20. This highly anticipated annual event spotlights the creativity, innovation, and sustainability of Central Luzon’s artisans and entrepreneurs under the theme “Tatak Pinoy! Innovative and Sustainable Products.”

This year’s trade fair will showcase a diverse range of high-quality products from around 140 micro, small, and medium enterprises (MSMEs), representing the seven provinces of Central Luzon.

These MSMEs have received dedicated support and mentorship by the DTI Region 3 and its provincial offices, ensuring that their products meet the highest standards of quality and innovation.

Visitors can also explore an array of products will include processed food, furniture and home furnishings, wearables (fashion accessories, Filipiniana, bags, jewelry), gifts and holiday decors, beverages, woodcrafts, and organic and cosmetic products.

In addition to product showcases, the event will feature craft demonstrations, where artisans will exhibit traditional and modern techniques. A dedicated coffee and beverage corner will also offer a relaxing space for guests to enjoy locally sourced drinks.

Another highlight in the fair are the newly developed products, packaging, and labeling created under the DTI’s Shared Service Facility and One Town, One Product Next Gen Program. This initiative seeks to help MSMEs achieve local and international standards on sustainability, quality, and innovation.

Organized by the Region 3’s DTI and Philexport, this trade fair gathers the support of the Regional Development Council and the Central Luzon Growth Corridor Foundation Inc., including all seven provincial governors. This year’s event underscores Central Luzon’s strong commitment to economic growth through entrepreneurship and creativity.

Now in its 26th year, the Likha ng Central Luzon Trade Fair is one of the country’s longest-running and most respected regional trade events. It serves as a vital platform for Central Luzon’s MSMEs to promote their products to institutional buyers and exporters from Metro Manila and beyond.

The public is invited to celebrate Central Luzon’s cultural heritage, finest products, and local entrepreneurship. ♦

Date of release: 20 September 2024

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