Makati City, Philippines—The Department of Trade and Industry (DTI), through its MSME Development Group (MDG), has partnered with TikTok Shop Philippines to propel Filipino micro, small, and medium enterprises (MSMEs) into the digital age with the “Camp Asenso” learning session.

Held at the DTI head office from June 24 to 25, the learning session attracted a significant number of participants with 380 MSMEs attending both onsite and online. This overwhelming response underscores the MSMEs’ eagerness and readiness to embrace digital innovation and expand their reach.

The two-day program equipped MSMEs with practical knowledge and skills to leverage TikTok Shop for business growth in the thriving digital marketplace. Experts from TikTok Shop shared valuable insights on maximizing the platform’s features, along with a mock live selling session demonstrating effective marketing and product selling techniques.

As part of “Camp Asenso,” participants received comprehensive seller kits from TikTok to kickstart their live selling journeys. These kits included essential tools such as mini tripods, mini light-emitting diode (LED) lights, portable microphones, microphone clips, learning modules, notebooks, pens, and stickers. Equipped with these resources, MSME participants can produce high-quality content, connect with a wider audience, and unlock their e-commerce potential.

DTI-MSME Development Group Undersecretary Cris A. Roque emphasized the learning session’s significance in empowering MSMEs for sustainable growth.

“Let’s seize the opportunity to learn, connect, and grow together. With the strengths of TikTok and the unwavering support of the DTI, we can propel our businesses to new heights,” she stated, encouraging participants to fully engage in the learning opportunities presented by ‘Camp Asenso’.

Heeding the call of President Ferdinand R. Marcos Jr. for a “Bagong Pilipinas,” this initiative is part of the DTI’s goal to elevate enterprises and entrepreneurs. The DTI achieves this through various initiatives, including upskilling programs, digitalization efforts, and industry development projects aimed at increasing competitiveness and fostering business growth. ♦

Date of release: 27 June 2024

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