Davao City, Philippines — The Department of Trade and Industry (DTI) has reminded consumers to exercise caution when participating in sales promotions offered by various businesses. Given the surge of enticing offers and discounts, especially during this holiday season, consumers are encouraged to remain vigilant and ensure that promotional activities are legitimate and comply with fair trade laws.

To confirm a promotion’s legitimacy, consumers must check the advertisement if it contains the following information:

  1. Mandatory phrase: “Per DTI Fair Trade Permit No.____”;
  2. Specific promo duration;
  3. Presence of a DTI representative to supervise during raffle draws;
  4. For promo discounts, the presence of old or regular price tag must be evident;
  5. Prizes or freebies that fall under the List of Mandatory Certification scheme must have Product Standard (PS) or Import Commodity Clearance (ICC) markings; and
  6. Other related information.

The permit number indicates that the DTI has officially approved the sales promo permit. Promotional activities without this declaration should be reported to the concerned government agencies: the DTI for consumer products; the Department of Agriculture for agricultural products; the Department of Health for food, drugs, medicines, and medical devices; and the Department of Environment and Natural Resources for wood and other forest products.

DTI Region 11 Director Romeo L. Castañaga also urged the public to be careful in online sales promotions especially on social media as reviews and testimonials can be faked.

“There are social media pages that somehow copy the names of famous brands or shops. They offer products at hard-to-believe low prices. If the offer is too good to be true, be more vigilant. Scrutinize the post and the page behind it. Most importantly, report it to avoid victimizing others,” Castañaga said.

“While sales promos are exciting opportunities to save, we urge consumers to be vigilant. A little caution can go a long way in avoiding scams and ensuring a safe shopping experience,” he added.

For further guidance, consumers may contact the nearest DTI office. They can also reach the agency through its official social media channels to verify promotions or seek assistance if they suspect fraudulent schemes.

Consumers in the region can report suspicious activities by contacting the DTI 11 Regional Consumer Protection Division at 224-0511 local 417 or by sending a message to the DTI Region 11 Facebook page. ♦

Date of release: 13 December 2024

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