MAKATI CITY — On 08 April, Department of Trade and Industry (DTI) Secretary Fred Pascual led the E-Commerce Promotion Council (EPC) in discussing the E-Commerce Philippines 2024-2028 Roadmap. This initiative aims to expand the international presence of Philippine products and services. Representatives from both the government and private sector within the e-commerce ecosystem attended the meeting, including those from digital platforms, e-marketplaces, digital payments, and telecommunication companies.

“This roadmap represents a shift from easy commerce to exciting commerce,” Secretary Pascual said as he shared the vision of the new roadmap. “Our goal is to strengthen the trust between buyers and sellers. By achieving this, we can foster a more complex economic landscape, enhancing connections and establishing stronger relationships,” he added.

The 2024-2028 roadmap builds upon the gains of the previous one while introducing inclusivity and innovation as its key elements. It prioritizes the growth of key industries such as tourism, creative, food and agribusiness, transportation, and logistics.

The recently enacted Republic Act No. 11967, or the Internet Transactions Act (ITA) of 2023, is expected to support further the vision of enhancing trust in e-commerce. With the technical working group nearing the completion of the draft implementing rules and regulations of ITA, after reviewing public comments, progress is well underway.

Secretary Pascual expressed his gratitude towards the EPC members, particularly the private sector, for their active engagement during the stakeholders consultation. “As council members, we play a pivotal role in shaping the regulatory landscape of e-commerce in the Philippines, ensuring the integrity and sustainability of our e-commerce processes,” the DTI chief stated, acknowledging the members’ contribution to crafting the roadmap that aims to boost the country’s e-commerce industry.

“On a more strategic level, the E-commerce Promotion Council is tasked with shaping the future of e-commerce in our country by addressing current challenges. We are entrusted with the responsibility of charting our future,” he added.

The E-Commerce Philippines 2024-2028 Roadmap is envisioned as a future-ready plan with 13 strategies and 28 deliverables aimed at building trust between online customers and sellers. It promotes inclusivity in e-commerce with programs geared towards youth, women, persons with disabilities, and senior citizens. ♦

Date of release: 11 April 2024

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