Makati City, Philippines — The Philippines is set to solidify its position as a global leader in the Halal industry with key stakeholders rallying behind the establishment of the National Halal Industry Development Office (NHIDO) under the Department of Trade and Industry (DTI).

Announced during the DTI-Halal Development and Trade Office’s year-end assessment and strategic planning, the NHIDO will act as the central coordinating body for all Halal development efforts. This is to foster collaboration, streamline initiatives, and drive innovative programs within the sector.

This aligns with the 2025 strategic plan to boost the domestic Halal market and expand the export potential of Filipino products and services. By encouraging and integrating stakeholders’ participation, the office will create a unified and robust  Halal industry.

One of the NHIDO’s key priorities is to simplify Halal certification and standards, ensuring easier access for micro, small, and medium enterprises (MSMEs). This initiative will be supported by expanded capacity-building programs that offer specialized training, equipping MSMEs and other stakeholders with the knowledge and skills needed to thrive in the Halal sector.

In addition, the new office will lead the nationwide launch of the “Halal-Friendly Philippines” campaign, designed to stimulate market growth by raising awareness and tapping into the economic potential of Halal products beyond the Muslim community.

To achieve this, public awareness programs will be rolled out across various media platforms and through community outreach. These programs will emphasize the broader Halal landscape, correct misconceptions, and promote inclusivity.

Moreover, the NHIDO will formalize partnerships with local government units and relevant agencies to improve governance and cultivate Halal-compliant infrastructure, including slaughterhouses, and cold storage facilities. This initiative will also involve regional integration efforts to enhance supply chains across Luzon, Visayas, and Mindanao, creating the foundation for efficient halal trade hubs.

To guarantee data-driven planning and program responsiveness, the NHIDO will form a comprehensive Halal industry database and implement monitoring and evaluating systems.

“The establishment of the proposed NHIDO marks a turning point for the Philippine halal industry. It will serve as a unifying force to transform our goals into reality, unlocking opportunities for businesses, creating jobs, and elevating the Philippines as a halal-friendly destination globally,” said DTI-Halal Industry and Trade Office Program Manager Dimnatang M. Radia, CESO V. For the latest updates, please call DTI- HDTO at (+632) 7791 3290. ♦

Date of release: 19 December 2024

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