Thirty-nine Negosyo Center Business Counselors (NCBC), personnel from the Rural Agro-enterprise Partnership for Inclusive Development (RAPID) and Growth Project, and technical staff from DTI-10 regional and provincial offices graduated from the Small Business Counselors Course (SBCC) 103: Strategic Marketing held at Go Hotels Iligan, Iligan City on May 13-17, 2024.

The business counselor’s course on strategic marketing aims to equip the participants with knowledge and skills to develop and execute strategic marketing plans. The participants also learned core marketing concepts, essential tools like brand equity and product lifecycle analysis, pricing strategies, distribution channels, and e-commerce.

With the completion of the course, the participants will be able to guide micro, small, and medium enterprises (MSMEs) in crafting effective marketing strategies to further improve their businesses.

The SBCC 103: Strategic Marketing was facilitated by Ms. Mary Jane Tuaras, Ms. Yolanda Alim, and Ms. Julia Jasmine Sta. Romana of the Association of Development Facilitators and Enterprise Counsellors, Inc. (ADFEC). ♦

Date of Release: 22 May 2024

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