Mark your calendars for the 26th Likha ng Central Luzon Trade Fair, happening on October 16-20, 2024 at Megatrade Hall 2, SM Megamall. This much-anticipated annual event is set to bring together some of the finest products, artisans, and entrepreneurs from across Central Luzon, with a spotlight on creativity, innovation, and sustainability.

With the theme “Tatak Pinoy! Innovative and Sustainable Products,” this year’s trade fair will feature about 140 Micro, Small, and Medium Enterprises (MSMEs) from the seven provinces of Central Luzon: Aurora, Bataan, Bulacan, Nueva Ecija, Pampanga, Tarlac, and Zambales. These exhibitors, many of whom have been supported and mentored by the Department of Trade and Industry-Region 3 (DTI-3) and its provincial offices, will be showcasing a wide variety of high-quality products ranging from processed food, furniture and home furnishings, wearables (fashion accessories, Filipiniana, bags, jewelry), to gifts and holiday decors, beverages, woodcrafts, and organic and cosmetic products.

Now in its 26th year, the Likha ng Central Luzon Trade Fair has established itself as one of the longest-running and most respected regional trade fairs in the country. It serves as a vital platform for Central Luzon’s MSMEs to promote their products to institutional buyers and exporters from Metro Manila and beyond, while also providing opportunities for these enterprises to grow their businesses, expand their networks, and penetrate new markets.

Visitors can look forward to craft demonstrations, where artisans will showcase their skills in traditional and modern techniques. Additionally, a dedicated Coffee and Beverage Corner will offer a relaxing space for guests to enjoy locally sourced drinks while exploring the best of creative offerings.

This year’s trade fair will also feature a Special Showcase, highlighting newly developed and creatively designed products, packaging, and labeling created under the Shared Service Facility (SSF) and OTOP Next Gen Program of the DTI. This showcase reflects the region’s dedication to helping MSMEs improve their products to meet both local and international standards, particularly with regard to sustainability, quality, and innovation.

Organized by DTI-3 and Philexport-R3, with full support from the Regional Development Council (RDC-3) and the Central Luzon Growth Corridor Foundation Inc. (CLGCFI)—which includes the seven provincial governors of Central Luzon—this trade fair underscores the strong commitment of Central Luzon’s leaders to fostering economic growth through entrepreneurship and creativity.

Be part of this grand celebration of Central Luzon’s finest products and support the region’s local entrepreneurs! Discover unique, high-quality items, build connections with business owners, and explore the vibrant cultural heritage of the region. The 26th Likha ng Central Luzon Trade Fair promises to be a one-of-a-kind event that fosters creativity, sustainability, and economic prosperity for all. Don’t miss this exciting opportunity to shop local and support Filipino innovation. ♦

Date of release: 20 September 2024

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