San Fernando, Pampanga — The Department of Trade and Industry Region 3 (DTI R3) successfully hosted “PUSTURA: Central Luzon’s Fashion Show” at SM City Pampanga last 23 May 2024. As part of the DTI’s commitment to the Philippine Creative Industries Development Act (PCIDA) or RA 11904, under the brand “Fiesta Haraya,” the event showcased the finest fashion talents from across Central Luzon.
The event also highlighted the creativity and craftsmanship of 24 local designers from the seven provinces of Central Luzon, presenting an array of stunning collections that blended traditional Filipino aesthetics with modern trends.
Attendees were treated to an exquisite display of gowns, Filipiniana, barong, bags, jewelry, and other fashion accessories, and footwear. Each piece told a unique story, reflecting the deep cultural roots and innovative spirit that define Central Luzon’s creative industries.


DTI R3 OIC-Regional Director Brigida T. Pili, during her welcome remarks, emphasized the significance of the fashion show in promoting regional talents and preserving cultural heritage.
She noted, “In Central Luzon, we are immensely proud of our agricultural bounty, but today, we celebrate another facet of our region—its vibrant creative spirit. Our designers and craftsmen bring to life the colors, textures, and stories of our heritage through their exquisite creations.”

Gracing the event is Philippine Fashion Icon, Madam Renee Salud. In her keynote message, she encouraged the local designers to continue pursuing their craft. “To succeed, you must have faith in your abilities, set both short and long-term goals, and exercise self-discipline. Remember to stay humble, maintain your integrity, and stay optimistic,” she advised.

Moreover, the PUSTURA event featured networking opportunities, live performances, and insights into the latest trends in the fashion industry, providing a comprehensive platform for local entrepreneurs to thrive and gain exposure. The fashion show not only promoted the region’s creative talents but also aimed to inspire a new generation of designers and artisans to pursue excellence in their craft. ♦

Date of release: 05 June 20024

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