Success Story: Caloneya’s Party Needs Shop
Caloneya’s Party Needs Shop began its sweet journey in early 2014 when the owner, Mrs. Aloha Bondoc, sparked by a simple curiosity to bake customized sweets, especially cakes. What started as a hobby quickly transformed into a passion project, and before long, her delicious creations became the go-to after-meal desserts for friends and family.
With over a decade of experience working in a pharmacy and a year spent abroad, Mrs. Bondoc returned to the Philippines to be with her children and with a newfound love for baking. What began as a past time soon evolved into a means to make a living and generate extra income, as the demand for her delectable cakes, cupcakes, and cookies grew.
The Department of Trade and Industry (DTI) played a crucial role in shaping Caloneya’s business journey. As a DTI-registered business, it gained credibility and recognition in the local market. The agency’s support provided the opportunity to introduce her products to fellow Kapampangans through trade fairs, further establishing the brand as a trusted name in the industry. The business also participated in the Women’s Month Trade Fair at Vista Mall City of San Fernando in March 2024 and was chosen to be one of the SMEs for the SM Pampanga SMEs Exhibition in April 2024.
After nine successful years of home-based baking and selling out countless batches of cakes, cupcakes, and cookies, Mrs. Aloha Bondoc took the next big step in its entrepreneurial journey. On September 8, 2023, she opened her first physical store in San Nicolas, Arayat, Pampanga. The new storefront not only showcases her mouthwatering creations but also serves as a testament to the owner’s dedication, hard work, and unwavering commitment to quality. Additionally, Mrs. Bondoc expanded her business to e-commerce platforms and consistently posts her offerings on Facebook, which has led to a 40% increase in sales and further growth of her brand. Part of her growth is that her clients are not just from Arayat and Sta. Ana. Due to her e-commerce efforts and trade fair involvement, she was able to attract clients from other cities and municipalities of Pampanga.
Reflecting on the journey, Mrs. Bondoc shares a powerful insight, “A man’s future is uncertain, but if we shape what we want to see in it, just keep going.” This quote encapsulates the spirit of perseverance, creativity, and determination that has fueled her success story from its humble beginnings to becoming a beloved brand.
In just a few years, Caloneya’s Party Needs Shop has from a curious hobby into a thriving business, serving delicious treats and spreading joy to customers across the community. With a strong foundation, unwavering passion, and continuous support from loyal customers and organizations like DTI, Caloneya’s Party Needs Shop is poised for even greater success in the years to come. ♦
Date of release: 22 August 2024
