Success Story: Aquino Native Food Manufacturing

Behind every successful family stands a devoted housewife, the silent strength and unwavering support that make dreams come true. Ms. Ruby Aquino’s desire to help her husband in sustaining their family’s needs pushed her to pursue her business aspirations.

Ms. Aquino’s business has humble beginnings. She initially started by setting up a small sari-sari store before serving local customers with her homemade delicacies. Before the intervention of the Department of Trade and Industry (DTI) programs, their business generated only minimal profits just enough to meet their needs.

An opportunity came when Ruby became a beneficiary of DTI’s Livelihood Seeding Program – Negosyo Serbisyo sa Barangay in April 2021. The program provides livelihood support to Micro, Small, and Medium Enterprises (MSMEs) severely affected by the COVID 19 pandemic and allows a wider reach of business development assistance by bringing government services closer to the people through partnerships between relevant local government units and DTI officials. Through the program, she received Negosyo Kits personalized to her existing business, empowering to enhance her enterprise.

With the guidance of Business Counselor Amelia Latag of Negosyo Center Floridablanca, Ruby successfully registered her DTI Business Name and obtained the necessary Mayor’s Permit in May 2021, marking a significant milestone in her entrepreneurial journey. This support enabled her business to succeed, allowing her to generate more income and support her family.

Through the unwavering assistance of DTI and Negosyo Center, Ms. Aquino transformed her humble home-based business into a physical store at Kasudlong Market in Solib, Floridablanca in August 18,2021. This achievement stands as a testament to her resilience and dedication in overcoming life’s adversities. Since then, Ruby was able to expand their offerings to kalamay, ube, puto, kutchinta, maja blanca, as well as fulfilling orders for palabok, chicken rolls, chicken fingers, pork embotido, relyenong bangus and some adobo peanuts and peanut brittle.

Ruby expresses her heartfelt gratitude to DTI Pampanga and NC Floridablanca for their invaluable support in her entrepreneurial journey. She emphasizes the importance of resilience and diligence in overcoming life’s challenges, affirming that with vigilance and hard work, all dreams can be achieved.

“Through this business, I have not only been able to provide for my family but also witnessed a remarkable boost in my confidence as a humble housewife,” she shares. ♦

Date of release: 04 July 2024

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