CALAMBA CITY — In lieu with the capacity building for entrepreneurs, the Laguna Provincial Office of the Department of Trade and Industry supports the City Government of Calamba’s initiative to conduct ladderized trainings for existing and potential MSMEs to equip them with knowledge and skills in order to continuously operate their respective businesses.

Last February 16, 2024, DTI-Laguna, through Negosyo Centers Calauan and Santa Cruz, in partnership with the City Government of Calamba through its Cooperatives and Livelihood Development Department (CLDD) conducted a workshop-seminar on How To Start Your Business, Business Plan Preparation, and Consumer Education at Calamba City, Laguna. The event was attended by sixty (60) aspiring entrepreneurs.

Jean Kristine Torres, Senior Business Counselor of Negosyo Center Calauan, first discussed the pros and cons of entrepreneurship and factors to consider in establishing a business. She reiterated that entrepreneurs must be determined, open-minded, and resilient. Several aspects in choosing the place for business were then enumerated. Afterwards, Torres gave an overview on DTI’s programs and services, specifically the step-by-step process on registering one’s business name and on Barangay Micro Business Enterprise (BMBE).

Liana Mara DL. Bayunggan, Senior Business Counselor of Negosyo Center Santa Cruz, then tackled the concept and importance of a business plan followed by a detailed orientation on its three parts namely: (1) Business Basic Information; (2) Marketing Plan (this includes discussion on 7Ps of Marketing Mix); and (3) Business Operations. It was followed by Torres’ explanation on the 4th part of business plan which is the Finance section.

For the consumer education, Bayunggan emphasized the rights and responsibilities of consumers.

After the discussion, the participants were tasked to create their own business plans. Selected groups/individuals presented their outputs.

Phoebe Cervantes, Division Chief of Product Development and Marketing at CLDD, expressed her gratitude on the agency’s support on helping their clients on improving their businesses and influencing the others on starting one (JKLTorres, DTI-Laguna).

Calamba City — In lieu with the capacity building for entrepreneurs, the Laguna Provincial Office of the Department of Trade and Industry supports the City Government of Calamba’s initiative to conduct ladderized trainings for existing and potential MSMEs to equip them with knowledge and skills in order to continuously operate their respective businesses.

Last February 16, 2024, DTI-Laguna, through Negosyo Centers Calauan and Santa Cruz, in partnership with the City Government of Calamba through its Cooperatives and Livelihood Development Department (CLDD) conducted a workshop-seminar on How To Start Your Business, Business Plan Preparation, and Consumer Education at Calamba City, Laguna. The event was attended by sixty (60) aspiring entrepreneurs.

Jean Kristine Torres, Senior Business Counselor of Negosyo Center Calauan, first discussed the pros and cons of entrepreneurship and factors to consider in establishing a business. She reiterated that entrepreneurs must be determined, open-minded, and resilient. Several aspects in choosing the place for business were then enumerated. Afterwards, Torres gave an overview on DTI’s programs and services, specifically the step-by-step process on registering one’s business name and on Barangay Micro Business Enterprise (BMBE).

Liana Mara DL. Bayunggan, Senior Business Counselor of Negosyo Center Santa Cruz, then tackled the concept and importance of a business plan followed by a detailed orientation on its three parts namely: (1) Business Basic Information; (2) Marketing Plan (this includes discussion on 7Ps of Marketing Mix); and (3) Business Operations. It was followed by Torres’ explanation on the 4th part of business plan which is the Finance section.

For the consumer education, Bayunggan emphasized the rights and responsibilities of consumers.

After the discussion, the participants were tasked to create their own business plans. Selected groups/individuals presented their outputs.

Phoebe Cervantes, Division Chief of Product Development and Marketing at CLDD, expressed her gratitude on the agency’s support on helping their clients on improving their businesses and influencing the others on starting one (JKLTorres, DTI-Laguna). ♦

Date of release: 21 February 2024

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