Biñan City, Laguna — The Department of Trade and Industry – Laguna Provincial Office (DTI-Laguna) collaborated and teamed up with the Avida Land Corp., an Ayala Land subsidiary, for the Alagang Ayala program.

On 25 June 2021, DTI-Laguna represented by its Negosyo Center Business Counselor assigned in Biñan City met with representatives from the Avida Land Corp. and Mr. Harly Beltran, an entrepreneur, to discuss further this collaborative project.

The said program is initiated by Ayala Land ,in partnership with the DTI, which aims to bring in Ayala Malls micro, small and medium enterprises (MSMEs) that generate livelihood in the community. Moreover, this program aims to provide a great opportunity to strengthen DTI’s collaborative efforts to help MSMEs bounce back from the impact of the COVID-19 pandemic.

The Alagang Ayala program hopes to start its first run in Pavilion Mall by next month to showcase products of different MSMEs in Biñan City and nearby towns. The said program in Pavilion Mall can accommodate around 10 MSME-exhibitors that can showcase their products rent-free ♦

Date of Release: 7 July 2021