A large group of people are posing for a photo indoors, standing in front of a banner that reads 'Cash Management Strategies for MSMEs'. The room has a drop ceiling with fluorescent lighting, and a white air conditioning unit is visible on the wall. The people are diverse in age and appearance. Some are seated in white plastic chairs. The banner features text and logos. It appears to be a workshop or seminar focused on financial management for micro, small, and medium enterprises.

Santa Rosa City — The Department of Trade and Industry – Laguna Provincial Office (DTI-Laguna) conducted a seminar on cash management strategies in collaboration with the City Government of Santa Rosa, through the Negosyo Center, under the supervision of the Office of the City Cooperatives Development Officer, in partnership with Cebuana Lhuillier.  The seminar was attended by a total of 31 participants, which was held on March 7, 2025, at Building B, 2nd Floor, PESO Office, City Government Center, City of Santa Rosa, Laguna.

The seminar was designed to equip participants with the ability to enhance cash flow forecasting, maximize working capital, and manage liquidity.  It aimed to transfer best practices for managing financial risks related to cash and to illustrate how good cash management leads to higher profitability.  The seminar also aimed to educate participants on existing regulations affecting cash handling, investment, compliance, and financial efficiency maximization.

The 1-day seminar workshop was a reality check on finance management, personal finance and entrepreneurship. Attendees also shared best practices for taking action to reduce the financial exposure that comes with cash handling, learning how good cash management translates directly to improved profitability, and insight into the regulatory requirements in their community that dictate how cash can be managed, invested, and what their cash handling has to comply with for the sake of financial efficiency.

The resource speaker was Dr. Daniel Hebron, a Kanegosyo Center Accredited Coach, and an Associate Professor from the University of Makati, who shared his wealth of knowledge and practical experience.

A group of people, who appear to be mostly women, are seated in white plastic chairs in an indoor setting, possibly attending a workshop or meeting. They are writing on papers and appear to be engaged in an activity. The room has fluorescent lighting and several papers pinned to a board on the wall, suggesting an informational or instructional setting. An air conditioning unit is visible on the wall. The individuals in the image seem to be of diverse ages and are dressed casually. Based on the visual context, they might be participating in a training or educational event.
A group of people are seated in white plastic chairs in an indoor setting, possibly a meeting or training room. They are facing a screen where a presentation is being shown, and a person is standing at the front, seemingly giving a presentation. The room appears to be well-lit with fluorescent lighting and has an air conditioning unit on the wall. The individuals in the image seem to be of diverse ages, and based on visual cues, may represent a variety of ethnic backgrounds. They are dressed in casual attire. The setting suggests an informational or instructional event, potentially a seminar or workshop. A banner with the word 'CEBUANA' is partially visible on the left side, which might indicate a connection to a company or organization. The audience appears to be engaged and attentive.

The event ended with closing remarks from Mr. Paulo G. Velasco, CGDH 1 – Office of the City Cooperatives Development Officer/Negosyo Center Manager who emphasized the value of the insights acquired and thanked everyone who attended and partnered. The program was facilitated by Ms. Maria Aileen Abanes, who made the event calm and easy to explore. The success of the seminar was a testament to the collaborative efforts that were made in helping create a stronger and more financially sustainable business landscape throughout Santa Rosa City (NJDAtayde, DTI-Laguna). ♦

Date of Release: 03 April 2025

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