VICTORIA, LAGUNA — The Department of Trade and Industry – Laguna Provincial Office (DTI-Laguna), through its assigned representative, supervised the validation of winning entries sponsored by an establishment in Santa Cruz, Laguna, on February 15, 2024. This regular monitoring activity is under the Department’s mandate to protect consumers from misleading advertisements and fraudulent sales promotion practices, pursuant to the Republic Act No. 7394 (RA 7394) or otherwise known as the Consumer Act of the Philippines. A total of 14 consumers from the province of Laguna have won in the “Pick a Prize” promo.

The DTI Department Administrative Order No. 2, Series of 1993 (DAO 2:1993) or the Rules and Regulations Implementing Republic Act No. 7394, Otherwise Known as the Consumer Act of the Philippines, defines sales promotion as a technique “to increase the sales, patronage, and/or goodwill of a product”. Moreover, sales promotion is an activity which is largely joined by consumers and contain “promises of gain” (e.g., prizes) as reward for the purchase of a product or service.

The RA 7394 also provides that an establishment that wishes to conduct sales promotion activities shall first secure a permit from the DTI prior to the commencement of their sales promotion activities. Some schemes that are usually applied for are, but not limited to, discount, premium, raffle, and contest.

For sales promotion activities to be implemented within the province of Laguna, the sales promo permit may be directly applied at the DTI-Laguna located in Victoria, Laguna. For more inquiries, the DTI-Laguna may be emailed at r04a.laguna@dti.gov.ph (MBC, DTI-Laguna). ♦

Date of Release: 17 April 2024

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