The Department of Trade and Industry – Rizal in partnership with the Department of Information and Communications Technology – Rizal has propelled the third year of Digital Tuesdays with the opening session focusing on Digital Marketing and AI Integration, held on February 13, 2023, which attracted over 300 participants across Zoom and Facebook Live

MORONG, RIZAL – The Department of Trade and Industry – Rizal in partnership with the Department of Information and Communications Technology – Rizal has propelled the third year of Digital Tuesdays with the opening session focusing on Digital Marketing and AI Integration, held on February 13, 2023, which attracted over 300 participants across Zoom and Facebook Live.

The webinar hosted by Negosyo Center Morong Business Counselor Leah Mae L. Clemente began at 1:00 PM, commencing with an overview of the program, discussed by DTI Rizal Business Development Division Chief Sharon F. Dioco, where she shared valuable insights into the digital landscape and upcoming topics to look out for during the series.

The Department of Trade and Industry – Rizal in partnership with the Department of Information and Communications Technology – Rizal has propelled the third year of Digital Tuesdays with the opening session focusing on Digital Marketing and AI Integration, held on February 13, 2023, which attracted over 300 participants across Zoom and Facebook Live
The Department of Trade and Industry – Rizal in partnership with the Department of Information and Communications Technology – Rizal has propelled the third year of Digital Tuesdays with the opening session focusing on Digital Marketing and AI Integration, held on February 13, 2023, which attracted over 300 participants across Zoom and Facebook Live

In the session, titled ‘Elevate the Future: A Deep Dive into Digital Marketing and AI Integration,’ ASEAN digital trainer and resource speaker, Ms. MJ Soriano, shared her expertise on the topic. She first outlined the advantages of going digital for MSMEs, employing a presentation that detailed the history of the internet and social media. This was then followed up with the critical features of establishing a strong digital marketing foundation. Ms. Soriano then delved into an introductory look on Artificial Intelligence and data analytics. She also provided tools and technologies which incorporated AI that entrepreneurs can utilize to their advantage. After the presentation, participants had the opportunity to pose their questions with the speaker.

As the webinar drew to a close, DTI Rizal OIC-Provincial Director Cleotilde M. Duran expressed her gratitude to the speaker and participants. OIC-PD Duran emphasized the advantages of going digital and motivated everyone to join the remaining sessions of the series. The Digital Tuesdays series is designed to empower MSMEs and individuals with valuable insights into the digital landscape. The series will run until March 2024 and will cover topics on AI, Canva, social media advertising, and e-commerce. ♦

Date of release: 16 February 2024

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