CEBU – Building on the success of last year’s initiative, the Department of Trade and Industry (DTI) – Cebu is proud to present the MSME Digitalization Caravan 2.0. This year’s caravan continues DTI’s mission to drive digital transformation across Cebu’s micro, small, and medium enterprises (MSMEs), providing entrepreneurs with the tools and expertise they need to stay competitive in today’s fast-evolving digital landscape.

The MSME Digitalization initiative is a collaborative effort involving Local Government Units (LGUs) and key industry leaders, including GCash, Globe, Maya, and PLDT, highlighting the critical role of public-private partnerships in driving MSME growth and resilience. After receiving a strong response from MSMEs in 2023, the caravan is set to return in 2024, covering five major locations across Cebu. This year, GCash and Maya are the leading industry partners, with the Bangko Sentral ng Pilipinas (BSP) joining for the first time, further emphasizing the importance of digital financial literacy for MSMEs.

Upcoming Sessions:

City of Talisay

•           Date: October 23, 2024

•           Time: 1:00 PM to 5:00 PM

•           Venue: People’s Hall, City Hall, Talisay City

Full Schedule of the MSME Digitalization Caravan 2.0:

•           September 4, 2024: Mandaue City,CSWS Office (1st run)

•           October 10, 2024: Lapu-Lapu City, CSWDO Conference Hall

•           October 23, 2024: People’s Hall, City Hall, Talisay City

•           October 24, 2024: Vision and Leadership (VAL) Hall, City Hall, City of Naga

•           October 29, 2024: Mandaue City, CSWS Office (2nd run)

•           October 30, 2024: Cebu City, Department of Information and Communications Technology (DICT) Conference Hall, Pigafetta Street

The Bangko Sentral ng Pilipinas (BSP) adds significant value to the caravan, offering expertise in secure and compliant financial practices. BSP will provide essential insights into adopting digital payment platforms like GCash and Maya while ensuring businesses meet the highest standards of security and regulatory compliance.

With BSP’s guidance, MSMEs can navigate the complexities of digital finance more confidently, mitigating risks associated with cybersecurity and compliance. Participants will leave with a deeper understanding of how to implement safe and reliable digital payment systems that protect their businesses from financial risks.

The DTI-Cebu MSME Digitalization Caravan 2.0 offers business owners the opportunity to acquire essential digital tools and insights that will improve operational efficiency, enhance customer experiences, and unlock new avenues for growth. Expert-led sessions will guide participants through the integration of digital payment systems like GCash and Maya, ensuring secure and compliant transactions with additional guidance from BSP.

Beyond the basic features like sending and receiving payments, participants will learn how to maximize the lesser-known features of GCash and Maya, which are especially useful for MSMEs. These include essential Business Tools, Cashless Transactions (particularly QR code payments), Credits and Loans, and Analytics to gain insights into consumer behavior and make informed business decisions.

The session also provides MSMEs a unique opportunity to engage directly with GCash and Maya officers.  Entrepreneurs can ask questions and address lingering issues or concerns related to these platforms. This direct interaction ensures that MSMEs leave the event with actionable insights on fully utilizing these digital solutions.

Whether MSMEs are just beginning their digital transformation journey or looking to enhance their current strategies, the MSME Digitalization Caravan 2.0 provides practical solutions that can be implemented immediately to strengthen their businesses for the future.

As spaces are limited, MSMEs are encouraged to register early to secure their spot in the caravan. Registration can be done by scanning the QR code or visiting the link below:

FOR NAGA CITY MSMEs:

🔗 [REGISTER HERE] https://bit.ly/4gZp9GV

FOR TALISAY CITY MSMEs:

🔗 [REGISTER HERE] https://bit.ly/3A7IMf5

FOR MANDAUE CITY MSMEs:

🔗 [REGISTER HERE] https://bit.ly/4dHUATe

FOR CEBU CITY MSMEs:

🔗 [REGISTER HERE] https://bit.ly/4dPviT0

For more information, contact the DTI-Cebu Provincial Office at (032) 255-7082 / 255-6971 / 253-2631 local 202 or via email at r07.Cebu@dti.gov.ph. (DTI Cebu/PR) ♦

Date of Release: 17 October 2024

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