CEBU – The 13th Cebu Food and Beverages Expo (CEFBEX 2024) successfully wrapped up, leaving a significant mark on Cebu’s food and beverage industry. Held from September 12 to 15, 2024 at the IC3 Convention Center, the event attracted thousands of visitors and provided a vital platform for local businesses to showcase products, forge new partnerships, and promote innovation in the culinary sector.

Organized by Worldbex Services International (WSI), CEFBEX 2024, part of a trio of events including PHILBEX Cebu and the Cebu Auto Show (CAS), boosted economic activity and solidified Cebu’s role as a hub for business and culinary excellence.

During the opening ceremonies, DTI Cebu Provincial Director Rose Mae Quiñanola underscored the importance of events like CEFBEX in boosting local businesses and driving economic progress. “CEFBEX is an integral part of our promotional efforts for Cebu’s food and beverage industry, providing a platform for our local businesses to shine and engage with national and international markets,” said Director Quiñanola. “It’s a critical venue for innovation and growth, reflecting the vibrant entrepreneurial spirit of Cebu and the entire country.”

The expo featured a wide range of exhibitors from Cebu and across the Philippines, reflecting the diversity and richness of the country’s food and beverage industry.  Cebu-based exhibitors included:

  • Audrey’s Confectioneries (photo above)
  • Sandria’s Delicious Concept
  • Vhonytiff Fruit Food Products Processing
  • GRND UP Consumer Goods Trading (photo below)
  • Bellshayce Food Products
  • Virginia Food, Inc.
  • Madasigon Fisherfolk Association – a group supported by the Bureau of Fisheries and Aquatic Resources (BFAR-Region 7).

These enterprises, along with others from different regions, exemplified the dynamic business landscape of the Philippines, contributing significantly to local employment and economic growth while introducing regional specialties to a broader market.

This year’s event focused on innovation, blending traditional flavors with modern culinary techniques. CEFBEX 2024 not only celebrated the potential of the food and beverage industry but also facilitated economic growth by connecting local businesses with national markets.

“The resilience and creativity of our entrepreneurs were on full display,” said Director Quiñanola. “CEFBEX has been pivotal in promoting Cebu’s local industries and opening new market opportunities, which in turn drives economic growth.”

CEFBEX 2024 was not only a platform for business but also a celebration of culture, featuring live performances and workshops that showcased the Philippines’ rich culinary traditions.

The CEFBEX Interschool Competitions included:

  • Fruit and Vegetable Carving
  • Cake Decorating
  • Market Basket Competition
  • Pasta Live Cookery
  • Flair Cup

Additionally, the CEFBEX Culinary Cup: Home Chef Edition brought together amateur chefs, further enriching the event.

Looking ahead, the continued success of CEFBEX is expected to strengthen Cebu’s reputation as a culinary and business hub. “CEFBEX reflects the hard work and innovation of our local businesses, building a brighter future for Cebu and the Philippines,” Director Quiñanola concluded.

For more details, visit the Cebu Foods & Beverages Expo Facebook page. You can also visit Worldbex Events for more information. (DTI Cebu/PR) ♦

Date of release: 20 September 2024

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