The ASEAN Guidelines on Unfair Contract Terms (UCT Guidelines) was developed with the support of the Deutsche Gesellschaft fuer Internationale Zusammenarbeit (GIZ) GmbH and was published on 13 June 2024. The guidelines outline key principles, best practices, recent regulatory developments, and enforcement strategies to aid consumer protection authorities in ASEAN Member States (AMS) to support the adoption of diverse policies, legal provisions, and procedures for managing and regulating unfair contract terms (UCT) in consumer contracts.

The guideline comprises several crucial components which include key terms and principles, offering clear definitions for standard B2C contract terms that are considered fair, made in good faith, and transparent. It also lists blacklisted terms that should always be regarded as unenforceable. Additionally, the guideline includes a section on enforcement and education, providing recommendations for consumer protection authorities to collaborate with other entities, such as competition authorities, consumer associations, and the private sector, to share responsibilities and resources.