Philippine Franchise Association Chairperson Sherill R. Quintana and President Chris Lim, franchisees and franchisers, ladies and gentlemen—a pleasant morning to you all! Thank you for inviting me to this year’s Franchise Asia Philippines Virtual Conference. Your conference theme “Live. Love. Franchise” is more than apt. As we build back better from the pandemic, we are continue reading : Speech of Trade Secretary Alfredo Pascual, Franchise Asia Philippines (FAPHL) 2022 Virtual Franchise Conference